<SEC-DOCUMENT>0001818383-21-000160-index.html : 20211112
<SEC-HEADER>0001818383-21-000160.hdr.sgml : 20211112
<ACCEPTANCE-DATETIME>20211112204205
ACCESSION NUMBER:		0001818383-21-000160
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20211102
FILED AS OF DATE:		20211112
DATE AS OF CHANGE:		20211112

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Carlson Cort Allan
		CENTRAL INDEX KEY:			0001892671

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		211405791

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>wf-form3_163676770465128.xml
<DESCRIPTION>FORM 3
<TEXT>
Document 1 - file: wf-form3_163676770465128.html

Document 1 - RAW XML: wf-form3_163676770465128.xml

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>poa-cortcarlson.htm
<DESCRIPTION>POWER OF ATTORNEY - CCARLSON
<TEXT>
Document 2 - file: poa-cortcarlson.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>poa-cortcarlson001.jpg
<DESCRIPTION>POWER OF ATTORNEY - CCARLSON
<TEXT>
Document 3 - file: poa-cortcarlson001.jpg

</DOCUMENT>
</SEC-DOCUMENT>