    <SEC-DOCUMENT>0000950157-21-000697-index.html : 20210625
    <SEC-HEADER>0000950157-21-000697.hdr.sgml : 20210625
    <ACCEPTANCE-DATETIME>20210625170915
    ACCESSION NUMBER:		0000950157-21-000697
    CONFORMED SUBMISSION TYPE:	SC 13D
    PUBLIC DOCUMENT COUNT:		4
    FILED AS OF DATE:		20210625
    DATE AS OF CHANGE:		20210625
    GROUP MEMBERS:		O.N.E. HOLDINGS, LLC

    SUBJECT COMPANY:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
    		CENTRAL INDEX KEY:			0001818383
    		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
    		IRS NUMBER:				851854133
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		SC 13D
    		SEC ACT:		1934 Act
    		SEC FILE NUMBER:	005-91822
    		FILM NUMBER:		211048910

    	BUSINESS ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017
    		BUSINESS PHONE:		619-393-9368

    	MAIL ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017

    FILED BY:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			Nonko Eugene
    		CENTRAL INDEX KEY:			0001830016

    	FILING VALUES:
    		FORM TYPE:		SC 13D

    	MAIL ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>SC 13D
    <SEQUENCE>1
    <FILENAME>sc13d.htm
    <TEXT>
    Document 1 - file: sc13d.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-99.4
    <SEQUENCE>2
    <FILENAME>ex99-4.htm
    <DESCRIPTION>TRADING PLAN
    <TEXT>
    Document 2 - file: ex99-4.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>3
    <FILENAME>ex99-4_1.jpg
    <TEXT>
    Document 3 - file: ex99-4_1.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>ex99-4_2.jpg
    <TEXT>
    Document 4 - file: ex99-4_2.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>