<SEC-DOCUMENT>0001193125-21-089525-index.html : 20210322
<SEC-HEADER>0001193125-21-089525.hdr.sgml : 20210322
<ACCEPTANCE-DATETIME>20210322160821
ACCESSION NUMBER:		0001193125-21-089525
CONFORMED SUBMISSION TYPE:	424B4
PUBLIC DOCUMENT COUNT:		18
FILED AS OF DATE:		20210322
DATE AS OF CHANGE:		20210322

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		424B4
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-254338
		FILM NUMBER:		21761388

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>424B4
<SEQUENCE>1
<FILENAME>d149704d424b4.htm
<DESCRIPTION>424B4
<TEXT>
Document 1 - file: d149704d424b4.htm
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>2 <FILENAME>g149704g01m10.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 2 - file: g149704g01m10.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>3 <FILENAME>g149704g01q66.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 3 - file: g149704g01q66.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>4 <FILENAME>g149704g02r02.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 4 - file: g149704g02r02.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>5 <FILENAME>g149704g02s96.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 5 - file: g149704g02s96.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>6 <FILENAME>g149704g06a02.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 6 - file: g149704g06a02.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>7 <FILENAME>g149704g06n27.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 7 - file: g149704g06n27.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>8 <FILENAME>g149704g16o35.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 8 - file: g149704g16o35.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>9 <FILENAME>g149704g17y45.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 9 - file: g149704g17y45.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>10 <FILENAME>g149704g19r94.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 10 - file: g149704g19r94.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>11 <FILENAME>g149704g24y88.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 11 - file: g149704g24y88.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>12 <FILENAME>g149704g26q29.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 12 - file: g149704g26q29.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>13 <FILENAME>g149704g61v94.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 13 - file: g149704g61v94.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>14 <FILENAME>g149704g77f83.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 14 - file: g149704g77f83.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>15 <FILENAME>g149704g84b61.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 15 - file: g149704g84b61.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>16 <FILENAME>g149704g93b72.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 16 - file: g149704g93b72.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>17 <FILENAME>g149704g95n79.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 17 - file: g149704g95n79.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>18 <FILENAME>g149704g96q99.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 18 - file: g149704g96q99.jpg
</DOCUMENT> </SEC-DOCUMENT>