<SEC-DOCUMENT>0001193125-21-231561-index.html : 20210730
<SEC-HEADER>0001193125-21-231561.hdr.sgml : 20210730
<ACCEPTANCE-DATETIME>20210730163103
ACCESSION NUMBER:		0001193125-21-231561
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		11
CONFORMED PERIOD OF REPORT:	20210908
FILED AS OF DATE:		20210730
DATE AS OF CHANGE:		20210730

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		211132988

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
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<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>d111402ddef14a.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: d111402ddef14a.htm

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<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: g111402g01a82.jpg

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<SEQUENCE>3
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<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: g111402g02a83.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>g111402g03a15.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: g111402g03a15.jpg

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<SEQUENCE>5
<FILENAME>g111402g03a84.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: g111402g03a84.jpg

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<TEXT>
Document 6 - file: g111402g04a85.jpg

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<DESCRIPTION>GRAPHIC
<TEXT>
Document 7 - file: g111402g05a86.jpg

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<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>g111402g07a88.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 8 - file: g111402g07a88.jpg

</DOCUMENT>
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<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>g111402g08a89.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 9 - file: g111402g08a89.jpg

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<TYPE>GRAPHIC
<SEQUENCE>10
<FILENAME>g111402g49c53.jpg
<DESCRIPTION>GRAPHIC
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Document 10 - file: g111402g49c53.jpg

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<TYPE>GRAPHIC
<SEQUENCE>11
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<TEXT>
Document 11 - file: g111402g49m03.jpg

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