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Net Loss Per Share (Tables)

12 Months Ended

Dec. 31, 2020

Earnings Per Share [Abstract]

Summary of Calculation of Basic and Diluted Net Loss Per Share

The following table presents the calculation of basic and diluted net loss per share for the period following the IPO (in thousands except per share amounts):

		For the period October 27, 2020 through December 31, 2020
Numerator:
Net (loss)		$	(8,604	)
Less: net (loss) attributable to non-controlling interest			(4,238	)
Net (loss) attributable to MediaAlpha, Inc.		$	(4,366	)
Denominator:
Weighted-average shares of Class A common stock outstanding—basic and diluted			32,134,170
Net (loss) per share of Class A common stock—basic and diluted		$	(0.14	)

Summary of Potential Dilutive Shares

The following table contains share/unit totals with a potentially dilutive impact:

		As of December 31, 2020
QLH Class B / B-1 Units (Replacement awards)			25,571,996
Restricted Class A Shares			1,061,605
Restricted stock units			5,482,876
Potential dilutive shares			32,116,477

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- References

No definition available.

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- Definition

Tabular disclosure of securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) in the future that were not included in the computation of diluted EPS because to do so would increase EPS amounts or decrease loss per share amounts for the period presented, by antidilutive securities.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

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- Definition

Tabular disclosure of an entity's basic and diluted earnings per share calculations, including a reconciliation of numerators and denominators of the basic and diluted per-share computations for income from continuing operations.

+ References

Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

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