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Consolidated Statements of Operations - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
Revenue $ 584,814 $ 408,005 $ 296,910
Cost and operating expenses      
Cost of revenue 499,434 342,909 247,670
Sales and marketing 20,483 13,822 11,739
Product development 12,449 7,042 10,339
General and administrative 32,913 19,391 7,843
Total cost and operating expenses 565,279 383,164 277,591
Income from operations 19,535 24,841 19,319
Other expense 2,302    
Interest expense 7,938 7,021 1,194
Total other expense 10,240 7,021 1,194
Income before income taxes 9,295 17,820 18,125
Income tax (benefit) (1,267)    
Net income 10,562 17,820 18,125
Net (loss) attributable to non-controlling interest (4,238)    
Net income attributable to MediaAlpha, Inc. $ (4,366)    
Net (loss) per share of Class A common stock - basic and diluted $ (0.14)    
Weighted average shares of Class A common stock outstanding - basic and diluted 32,134,170    
QL Holdings LLC      
Cost and operating expenses      
Net income $ 19,166 $ 17,820 $ 18,125