    <SEC-DOCUMENT>0001628280-21-023168-index.html : 20211112
    <SEC-HEADER>0001628280-21-023168.hdr.sgml : 20211112
    <ACCEPTANCE-DATETIME>20211112161857
    ACCESSION NUMBER:		0001628280-21-023168
    CONFORMED SUBMISSION TYPE:	S-3
    PUBLIC DOCUMENT COUNT:		6
    FILED AS OF DATE:		20211112
    DATE AS OF CHANGE:		20211112

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
    		CENTRAL INDEX KEY:			0001818383
    		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
    		IRS NUMBER:				851854133
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		S-3
    		SEC ACT:		1933 Act
    		SEC FILE NUMBER:	333-261027
    		FILM NUMBER:		211403816

    	BUSINESS ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017
    		BUSINESS PHONE:		619-393-9368

    	MAIL ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>S-3
    <SEQUENCE>1
    <FILENAME>forms-3.htm
    <DESCRIPTION>S-3
    <TEXT>
    Document 1 - file: forms-3.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-5.1
    <SEQUENCE>2
    <FILENAME>exhibit51-sx3.htm
    <DESCRIPTION>EX-5.1
    <TEXT>
    Document 2 - file: exhibit51-sx3.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-23.1
    <SEQUENCE>3
    <FILENAME>exhibit231-sx3.htm
    <DESCRIPTION>EX-23.1
    <TEXT>
    Document 3 - file: exhibit231-sx3.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>4
    <FILENAME>csmheader.jpg
    <TEXT>
    Document 4 - file: csmheader.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>5
    <FILENAME>finaldiagram.jpg
    <TEXT>
    Document 5 - file: finaldiagram.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>mediaalphalogo.jpg
    <TEXT>
    Document 6 - file: mediaalphalogo.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>