<SEC-DOCUMENT>0000950157-21-000505.txt : 20210510
<SEC-HEADER>0000950157-21-000505.hdr.sgml : 20210510
<ACCEPTANCE-DATETIME>20210510091857
ACCESSION NUMBER:		0000950157-21-000505
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20210510
ITEM INFORMATION:		Results of Operations and Financial Condition
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20210510
DATE AS OF CHANGE:		20210510

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		21905482

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>form-8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
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      <div style="text-align: center; font-weight: bold; font-size: 12pt;">UNITED STATES</div>
      <font style="font-size: 12pt;"> </font>
      <div style="text-align: center; font-weight: bold; font-size: 12pt;">SECURITIES AND EXCHANGE COMMISSION</div>
      <div style="text-align: center; font-weight: bold;">WASHINGTON, DC 20549</div>
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      <div style="text-align: center; font-size: 18pt; font-weight: bold;">FORM 8-K</div>
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      <div style="text-align: center; font-weight: bold;">CURRENT REPORT</div>
      <div style="text-align: center; font-weight: bold;">PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934</div>
      <div><br>
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      <div style="text-align: center; font-weight: bold;">Date of Report (Date of earliest event reported): May 10, 2021</div>
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      <div style="text-align: center; font-size: 24pt; font-weight: bold;">MediaAlpha, Inc.</div>
      <div style="text-align: center;">(Exact Name of Registrant as Specified in Its Charter)</div>
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              <div style="text-align: center; font-weight: bold;">Delaware</div>
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              <div style="text-align: center; font-weight: bold;">001-39671</div>
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              <div style="text-align: center; font-weight: bold;">85-1854133</div>
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              <div style="text-align: center; font-size: 8pt; font-weight: bold;">(State or other jurisdiction </div>
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              <div style="text-align: center; font-size: 8pt; font-weight: bold;">(Commission </div>
              <div style="text-align: center; font-size: 8pt; font-weight: bold;">File Number)</div>
            </td>
            <td style="width: 37%; vertical-align: top;">
              <div style="text-align: center; font-size: 8pt; font-weight: bold;">(IRS Employer </div>
              <div style="text-align: center; font-size: 8pt; font-weight: bold;">Identification No.)</div>
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              <div style="text-align: center; font-weight: bold;">700 South Flower Street, Suite 640</div>
              <div style="text-align: center; font-weight: bold;">Los Angeles, California</div>
            </td>
            <td style="width: 40%; vertical-align: bottom;">
              <div style="text-align: center; font-weight: bold;">90017</div>
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              <div style="text-align: center; font-size: 8pt; font-weight: bold;">(Address of Principal Executive Offices)</div>
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            <td style="width: 40%; vertical-align: top;">
              <div style="text-align: center; font-size: 8pt; font-weight: bold;">(Zip Code)</div>
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      <div style="text-align: center; font-weight: bold;">(213) 316-6256</div>
      <div style="text-align: center; font-size: 8pt; font-weight: bold;">(Registrant&#8217;s telephone number, including area code)</div>
      <div><br>
      </div>
      <div style="text-align: center; font-weight: bold;">(Not Applicable)</div>
      <div style="text-align: center; font-size: 8pt; font-weight: bold;">(Former name or former address, if changed since last report)</div>
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            <td style="width: 4%; vertical-align: top;" rowspan="1">&#160;</td>
            <td style="width: 96%; vertical-align: top;" rowspan="1">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (<font style="font-style: italic;">see</font> General Instruction A.2. below):</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: top;" rowspan="1">&#160;</td>
            <td style="width: 96%; vertical-align: top;" rowspan="1">&#160;</td>
          </tr>
          <tr>
            <td style="width: 4%; vertical-align: top;">&#9744;</td>
            <td style="width: 96%; vertical-align: top;">
              <div>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</div>
            </td>
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            <td rowspan="1" style="width: 4%; vertical-align: top;">&#160;</td>
            <td rowspan="1" style="width: 96%; vertical-align: top;">&#160;</td>
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            <td style="width: 4%; vertical-align: top;">
              <div>&#9744;</div>
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            <td style="width: 96%; vertical-align: top;">
              <div>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</div>
            </td>
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            <td rowspan="1" style="width: 4%; vertical-align: top;">&#160;</td>
            <td rowspan="1" style="width: 96%; vertical-align: top;">&#160;</td>
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            <td style="width: 4%; vertical-align: top;">
              <div>&#9744;</div>
            </td>
            <td style="width: 96%; vertical-align: top;">
              <div>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</div>
            </td>
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            <td rowspan="1" style="width: 4%; vertical-align: top;">&#160;</td>
            <td rowspan="1" style="width: 96%; vertical-align: top;">&#160;</td>
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            <td style="width: 4%; vertical-align: top;">&#9744;</td>
            <td style="width: 96%; vertical-align: top;">
              <div>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</div>
            </td>
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      <div><br>
      </div>
      <div>Securities registered pursuant to Section 12(b) of the Act:</div>
      <div><br>
      </div>
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              <div style="text-align: center; font-weight: bold;">Title of each class</div>
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            <td style="width: 1.43%; vertical-align: bottom;">&#160;</td>
            <td style="width: 18.69%; vertical-align: bottom; border-bottom: #000000 2px solid;">
              <div style="text-align: center; font-weight: bold;">Trading Symbol(s)</div>
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            <td style="width: 1.56%; vertical-align: bottom;">&#160;</td>
            <td style="width: 39.19%; vertical-align: bottom; border-bottom: #000000 2px solid;">
              <div style="text-align: center; font-weight: bold;">Name of each exchange on which registered</div>
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            <td style="width: 39.13%; vertical-align: top; border-top: #000000 2px solid;">
              <div style="text-align: center;">Class A common stock, $0.01 par value</div>
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            <td style="width: 1.43%; vertical-align: bottom;">&#160;</td>
            <td style="width: 18.69%; vertical-align: bottom; border-top: #000000 2px solid;">
              <div style="text-align: center;">MAX</div>
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            <td style="width: 1.56%; vertical-align: bottom;">&#160;</td>
            <td style="width: 39.19%; vertical-align: bottom; border-top: #000000 2px solid;">
              <div style="text-align: center;">New York Stock Exchange</div>
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            <td style="width: 4.01%; vertical-align: top;">&#160;</td>
            <td style="width: 95.99%; vertical-align: top;">
              <div>Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (&#167;230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (&#167;240.12b-2 of this
                chapter).</div>
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            <td style="width: 4.01%; vertical-align: top;">&#160;</td>
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              <div style="text-align: right; margin-right: 20.95pt;">Emerging growth company&#160; &#160; &#160;<font style="font-family: 'Segoe UI Symbol', sans-serif;">&#9746;</font></div>
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            <td style="width: 4.01%; vertical-align: top;">&#160;</td>
            <td style="width: 95.99%; vertical-align: top;">
              <div>If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the
                Exchange Act.&#160; &#160; &#9744;</div>
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        <div style="font-weight: bold;">ITEM 2.02 &#8211; Results of Operations and Financial Condition.</div>
        <div><br>
        </div>
        <div>On May 10, 2021, MediaAlpha, Inc. (&#8220;MediaAlpha&#8221;) issued a press release announcing that, in connection with the filing by White Mountains Insurance Group, Ltd. (&#8220;White Mountains&#8221;) of its Quarterly Report on Form 10-Q with the Securities and
          Exchange Commission, White Mountains disclosed certain summarized preliminary financial information for MediaAlpha as of and for the period ended March 31, 2021. A copy of the press release is furnished as Exhibit 99.1 to this Form 8-K and is
          incorporated by reference herein.</div>
        <div><br>
        </div>
        <div>This information shall not be deemed &#8220;filed&#8221; for purposes of Section&#160;18 of the Securities Exchange Act of 1934, as amended (the &#8220;Exchange Act&#8221;), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the
          Exchange Act, except as shall be expressly set forth by specific reference in such a filing.</div>
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        <div style="font-weight: bold;">ITEM 7.01 &#8211; Regulation FD Disclosure.</div>
        <div><br>
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        <div>The information set forth in Item 2.02 is also furnished pursuant to this Item 7.01 and is incorporated herein by reference.</div>
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      <div style="font-weight: bold;"> <br>
      </div>
      <div style="font-weight: bold;">ITEM 9.01 &#8211; Financial Statements and Exhibits.</div>
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      </div>
      <div style="font-weight: bold;">(d) Exhibits</div>
      <div><br>
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              <div style="font-weight: bold;"><u>Exhibit</u> </div>
              <div style="font-weight: bold;"><u>No.</u></div>
            </td>
            <td style="width: 92%; vertical-align: bottom; text-align: center;">
              <div style="font-weight: bold;"><u>Description</u></div>
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            <td rowspan="1" style="width: 8%; vertical-align: top;">&#160;</td>
            <td rowspan="1" style="width: 92%; vertical-align: top;">&#160;</td>
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            <td style="width: 8%; vertical-align: top;">
              <div><a href="ex99-1.htm">99.1</a></div>
            </td>
            <td style="width: 92%; vertical-align: top;">
              <div><a href="ex99-1.htm">Press release dated May 10, 2021.</a></div>
            </td>
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      <div style="text-align: center; font-weight: bold;">SIGNATURES</div>
      <div><br>
      </div>
      <div style="text-indent: 36pt;">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</div>
      <div><br>
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              <td valign="top" style="width: 50%;">&#160;</td>
              <td valign="top" colspan="3" style="font-weight: bold;">MediaAlpha, Inc.</td>
              <td valign="top" style="width: 12%;">&#160;</td>
            </tr>
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              <td valign="top" style="width: 50%;">&#160;</td>
              <td valign="top" style="width: 3%;">&#160;</td>
              <td valign="top" colspan="2">&#160;</td>
              <td valign="top" style="width: 12%;">&#160;</td>
            </tr>
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              <td valign="top" align="left" style="width: 50%; padding-bottom: 2px;">
                <div align="left" style="margin-left: 0pt; text-indent: 0pt; margin-right: 0pt">Date: May 10, 2021</div>
              </td>
              <td valign="top" style="width: 3%; padding-bottom: 2px;">
                <div align="left" style="margin-left: 0pt; text-indent: 0pt; margin-right: 0pt">By: </div>
              </td>
              <td valign="top" nowrap="nowrap" align="left" colspan="2" style="border-bottom: 2px solid rgb(0, 0, 0);">/s/ Jeffrey Coyne<br>
              </td>
              <td valign="top" style="width: 12%; padding-bottom: 2px;">&#160;</td>
            </tr>
            <tr>
              <td valign="top" style="width: 50%;">&#160;</td>
              <td valign="top" style="width: 3%;">&#160;</td>
              <td valign="bottom" nowrap="nowrap" align="left" style="width: 4%;">Name:</td>
              <td valign="bottom" nowrap="nowrap" align="left" style="width: 31%;">Jeffrey Coyne</td>
              <td valign="top" style="width: 12%;">&#160;</td>
            </tr>
            <tr>
              <td valign="top" style="width: 50%;">&#160;</td>
              <td valign="top" style="width: 3%;">&#160;</td>
              <td valign="top" style="width: 4%;">Title:</td>
              <td valign="top" style="width: 31%;">General Counsel &amp; Secretary</td>
              <td valign="top" style="width: 12%;">&#160;</td>
            </tr>
            <tr>
              <td valign="top" style="width: 50%;">&#160;</td>
              <td valign="top" style="width: 3%;">&#160;</td>
              <td valign="top" colspan="2">&#160;</td>
              <td valign="top" style="width: 12%;">&#160;</td>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ex99-1.htm
<DESCRIPTION>PRESS RELEASE
<TEXT>
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  <div style="text-align: right;"><font style="font-weight: bold;">Exhibit 99.1</font><br>
  </div>
  <div> <br>
  </div>
  <div>
    <div style="font-family: Arial; font-size: 18pt;">MediaAlpha Highlights Disclosures in White Mountains Insurance Group, Ltd. Form 10-Q Filed May 10, 2021</div>
    <div><br>
    </div>
    <div style="font-family: Arial;"><font style="font-weight: bold;">LOS ANGELES, Calif &#8211; May 10, 2021 </font>-- MediaAlpha, Inc. (NYSE: MAX), today announced that, in connection
      with White Mountains Insurance Group, Ltd.&#8217;s (&#8220;White Mountains&#8221;) Form 10-Q filed today with the Securities and Exchange Commission (&#8220;SEC&#8221;), White Mountains was required to disclose certain summarized preliminary financial information for MediaAlpha&#8217;s
      fiscal quarter ended March 31, 2021, as set forth below:</div>
    <div><br>
    </div>
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          <td style="width: 18pt; vertical-align: top; align: right;">&#9679;</td>
          <td style="width: auto; vertical-align: top;">
            <div>Total revenues of $173.6 million</div>
          </td>
        </tr>

    </table>
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          <td style="width: 18pt;"><br>
          </td>
          <td style="width: 18pt; vertical-align: top; align: right;">&#9679;</td>
          <td style="width: auto; vertical-align: top;">
            <div>Total expenses of $173.4 million</div>
          </td>
        </tr>

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          <td style="width: 18pt;"><br>
          </td>
          <td style="width: 18pt; vertical-align: top; align: right;">&#9679;</td>
          <td style="width: auto; vertical-align: top;">
            <div>Net income of $0.2 million</div>
          </td>
        </tr>

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          <td style="width: 18pt;"><br>
          </td>
          <td style="width: 18pt; vertical-align: top; align: right;">&#9679;</td>
          <td style="width: auto; vertical-align: top;">
            <div>Total assets of $241.7 million</div>
          </td>
        </tr>

    </table>
    <table cellspacing="0" cellpadding="0" id="zbdae837e568548ef80106e5b2d2666a2" class="DSPFListTable" style="font-family: Arial; font-size: 10pt; width: 100%; text-align: left; color: #000000;">

        <tr>
          <td style="width: 18pt;"><br>
          </td>
          <td style="width: 18pt; vertical-align: top; align: right;">&#9679;</td>
          <td style="width: auto; vertical-align: top;">
            <div>Total liabilities of $331.1 million</div>
          </td>
        </tr>

    </table>
    <div><br>
    </div>
    <div style="font-family: Arial;">As of March 31, 2021, MediaAlpha is a significant investee of White Mountains and accordingly, White Mountains presents certain summarized financial information of MediaAlpha within
      the notes to its financial statements. As of March 31, 2021, White Mountains owned 16,939,998 shares of MediaAlpha Class A common stock, representing an approximately 29% ownership interest (26% on a fully diluted, fully converted basis).</div>
    <div><br>
    </div>
    <div style="font-family: Arial;">The summary financial information of MediaAlpha that is included in White Mountains&#8217; quarterly report is preliminary and may be revised in MediaAlpha&#8217;s Form 10-Q for the quarter ended
      March 31, 2021. The summary financial information also may not be indicative of trends in other financial or operating metrics, including Adjusted EBITDA. MediaAlpha undertakes no obligation to update or supplement the information provided above
      until the Company releases its results of operations for the fiscal quarter ended March 31, 2021.</div>
    <div><br>
    </div>
    <div style="font-family: Arial;">MediaAlpha will report its first quarter 2021 financial results on Thursday, May 13, 2021 after market close. The company will host a Q&amp;A conference call to discuss these results
      at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) on the same day. Participants may also dial in, toll-free at (833) 350-1346 or (236) 389-2445, with passcode 8753258.</div>
    <div><br>
    </div>
    <div style="font-family: Arial;">A live webcast of the call will be available on MediaAlpha&#8217;s Investor Relations website at <font style="color: #0000FF;"><u>https://investors.mediaalpha.com</u></font>.
      To register for the webcast, <font style="color: #1155CC;"><u>click here</u></font>.</div>
    <div><br>
    </div>
    <div style="font-family: Arial;">An audio replay of the conference call will be available for two weeks following the call at <font style="color: #0000FF;"><u>https://investors.mediaalpha.com</u></font>.</div>
    <div><br>
    </div>
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    <div><br>
    </div>
    <div style="font-family: Arial;"><u>Forward-Looking Statements</u></div>
    <div><br>
    </div>
    <div style="font-family: Arial;">This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including with respect to the summary financial
      information for the fiscal quarter ended March 31, 2021. These forward-looking statements reflect our current views with respect to, among other things, future events and our financial performance. These statements are often, but not always, made
      through the use of words or phrases such as &#8220;may,&#8221; &#8220;should,&#8221; &#8220;could,&#8221; &#8220;predict,&#8221; &#8220;potential,&#8221; &#8220;believe,&#8221; &#8220;will likely result,&#8221; &#8220;expect,&#8221; &#8220;continue,&#8221; &#8220;will,&#8221; &#8220;anticipate,&#8221; &#8220;seek,&#8221; &#8220;estimate,&#8221; &#8220;intend,&#8221; &#8220;plan,&#8221; &#8220;projection,&#8221; &#8220;would,&#8221; and &#8220;outlook,&#8221; or
      the negative version of those words or other comparable words or phrases of a future or forward-looking nature. These forward-looking statements are not historical facts, and are based on current expectations, estimates and projections about our
      industry, management&#8217;s beliefs and certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond our control. Accordingly, we caution you that any such forward-looking statements are not guarantees of
      future performance and are subject to risks, assumptions and uncertainties that are difficult to predict. Although we believe that the expectations reflected in these forward-looking statements are reasonable as of the date made, actual results may
      prove to be materially different from the results expressed or implied by the forward-looking statements.</div>
    <div><br>
    </div>
    <div style="font-family: Arial;">There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully
      described in MediaAlpha&#8217;s filings with the Securities and Exchange Commission (&#8220;SEC&#8221;), including the Annual Report on Form 10-K filed with the SEC on March 15, 2021. These factors should not be construed as exhaustive. MediaAlpha disclaims any
      obligation to update any forward-looking statements to reflect events or circumstances that occur after the date of this release.</div>
    <div><br>
    </div>
    <div style="font-family: Arial;"><u>Contacts</u></div>
    <div><br>
    </div>
    <div style="font-family: Arial;">Investors</div>
    <div style="font-family: Arial;">Denise Garcia</div>
    <div style="font-family: Arial;">Hayflower Partners</div>
    <div style="color: #0000FF; font-family: Arial;"><u>Denise@HayflowerPartners.com</u></div>
    <div><br>
    </div>
    <div style="font-family: Arial;">Press</div>
    <div style="font-family: Arial;">SHIFT</div>
    <div style="color: #0000FF; font-family: Arial;"><u>MediaAlpha@SHIFTComm.com</u></div>
    <font style="font-family: Arial;"></font><br>
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