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Consolidated Statements of Operations - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2022
Mar. 31, 2021
Income Statement [Abstract]    
Revenue $ 142,599 $ 173,588
Costs and operating expenses    
Cost of revenue 120,881 147,180
Sales and marketing 7,223 5,391
Product development 5,216 3,320
General and administrative 17,148 15,749
Total costs and operating expenses 150,468 171,640
(Loss) income from operations (7,869) 1,948
Other (income), net (523) (150)
Interest expense 1,359 2,301
Total other expense, net 836 2,151
(Loss) before income taxes (8,705) (203)
Income tax expense (benefit) 1,143 (364)
Net (loss) income (9,848) 161
Net (loss) attributable to non-controlling interest (2,772) (124)
Net (loss) income attributable to MediaAlpha, Inc. $ (7,076) $ 285
Net (loss) income per share of Class A common stock    
Basic (in dollars per share) $ (0.17) $ 0.01
Diluted (in dollars per share) $ (0.17) $ 0.00
Weighted average shares of Class A common stock outstanding    
Basic (in shares) 40,847,941 33,136,632
Diluted (in shares) 40,847,941 62,163,390