<SEC-DOCUMENT>0001818383-22-000125.txt : 20220817
<SEC-HEADER>0001818383-22-000125.hdr.sgml : 20220817
<ACCEPTANCE-DATETIME>20220817170236
ACCESSION NUMBER:		0001818383-22-000125
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20220815
FILED AS OF DATE:		20220817
DATE AS OF CHANGE:		20220817

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			COYNE JEFFREY B
		CENTRAL INDEX KEY:			0001213184

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		221174998

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
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<TYPE>4
<SEQUENCE>1
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    <footnotes>
        <footnote id="F1">One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (&quot;RSU&quot;).</footnote>
        <footnote id="F2">In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F3">In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F4">In accordance with the terms of the RSU grant, 705 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F5">Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.</footnote>
        <footnote id="F6">One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.</footnote>
        <footnote id="F7">Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.</footnote>
        <footnote id="F8">One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.</footnote>
        <footnote id="F9">Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.</footnote>
        <footnote id="F10">One quarter of the RSUs will vest on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Jeffrey B. Coyne</signatureName>
        <signatureDate>2022-08-17</signatureDate>
    </ownerSignature>
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</SEC-DOCUMENT>
