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Consolidated Statements of Operations - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2023
Sep. 30, 2022
Sep. 30, 2023
Sep. 30, 2022
Income Statement [Abstract]        
Revenue $ 74,573 $ 89,017 $ 270,975 $ 335,065
Costs and operating expenses        
Cost of revenue 62,277 76,343 226,545 285,149
Sales and marketing 6,101 6,853 19,802 22,034
Product development 4,296 5,291 14,525 16,168
General and administrative 16,648 11,105 50,473 40,569
Total costs and operating expenses 89,322 99,592 311,345 363,920
(Loss) from operations (14,749) (10,575) (40,370) (28,855)
Other (income) expense, net (100) 8,602 1,165 8,123
Interest expense 3,947 2,593 11,397 5,908
Total other expense, net 3,847 11,195 12,562 14,031
(Loss) before income taxes (18,596) (21,770) (52,932) (42,886)
Income tax expense (benefit) 102 (544) 330 1,210
Net (loss) (18,698) (21,226) (53,262) (44,096)
Net (loss) attributable to non-controlling interest (5,196) (6,740) (15,208) (13,395)
Net (loss) attributable to MediaAlpha, Inc. $ (13,502) $ (14,486) $ (38,054) $ (30,701)
Net (loss) per share of Class A common stock        
Basic (in dollars per share) $ (0.29) $ (0.34) $ (0.84) $ (0.74)
Diluted (in dollars per share) $ (0.29) $ (0.34) $ (0.84) $ (0.74)
Weighted average shares of Class A common stock outstanding        
Basic (in shares) 46,229,672 42,210,186 45,095,417 41,592,783
Diluted (in shares) 46,229,672 42,210,186 45,095,417 41,592,783