<SEC-DOCUMENT>0001818383-23-000103-index.html : 20230801
<SEC-HEADER>0001818383-23-000103.hdr.sgml : 20230801
<ACCEPTANCE-DATETIME>20230801190053
ACCESSION NUMBER:		0001818383-23-000103
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20230730
FILED AS OF DATE:		20230801
DATE AS OF CHANGE:		20230801

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			VRABECK KATHY P
		CENTRAL INDEX KEY:			0001093166
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0331

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		231133206

	MAIL ADDRESS:	
		STREET 1:		625 WESTPORT PARKWAY
		CITY:			GRAPEVINE
		STATE:			TX
		ZIP:			76051

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>wk-form4_1690930844.xml
<DESCRIPTION>FORM 4
<TEXT>
Document 1 - file: wk-form4_1690930844.html

Document 1 - RAW XML: wk-form4_1690930844.xml

</DOCUMENT>
</SEC-DOCUMENT>