<SEC-DOCUMENT>0001818383-23-000118.txt : 20230817
<SEC-HEADER>0001818383-23-000118.hdr.sgml : 20230817
<ACCEPTANCE-DATETIME>20230817171208
ACCESSION NUMBER:		0001818383-23-000118
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20230515
FILED AS OF DATE:		20230817
DATE AS OF CHANGE:		20230817

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			COYNE JEFFREY B
		CENTRAL INDEX KEY:			0001213184

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		231182866

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
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    <footnotes>
        <footnote id="F1">This transaction is being reported late due to an inadvertent administrative error.</footnote>
        <footnote id="F2">Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.</footnote>
        <footnote id="F3">One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit (&quot;RSU&quot;).</footnote>
        <footnote id="F4">Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.</footnote>
        <footnote id="F5">Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.</footnote>
        <footnote id="F6">One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.</footnote>
        <footnote id="F7">Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.</footnote>
        <footnote id="F8">One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.</footnote>
        <footnote id="F9">Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.</footnote>
        <footnote id="F10">One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Jeffrey B. Coyne</signatureName>
        <signatureDate>2023-08-17</signatureDate>
    </ownerSignature>
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