    <SEC-DOCUMENT>0001628280-23-008495-index.html : 20230317
    <SEC-HEADER>0001628280-23-008495.hdr.sgml : 20230317
    <ACCEPTANCE-DATETIME>20230317162936
    ACCESSION NUMBER:		0001628280-23-008495
    CONFORMED SUBMISSION TYPE:	POS AM
    PUBLIC DOCUMENT COUNT:		13
    FILED AS OF DATE:		20230317
    DATE AS OF CHANGE:		20230317

    FILER:

    	COMPANY DATA:
    		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
    		CENTRAL INDEX KEY:			0001818383
    		STANDARD INDUSTRIAL CLASSIFICATION:	INSURANCE CARRIERS, NEC [6399]
    		IRS NUMBER:				851854133
    		STATE OF INCORPORATION:			DE
    		FISCAL YEAR END:			1231

    	FILING VALUES:
    		FORM TYPE:		POS AM
    		SEC ACT:		1933 Act
    		SEC FILE NUMBER:	333-261027
    		FILM NUMBER:		23743019

    	BUSINESS ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017
    		BUSINESS PHONE:		619-393-9368

    	MAIL ADDRESS:
    		STREET 1:		700 SOUTH FLOWER STREET
    		STREET 2:		SUITE 640
    		CITY:			LOS ANGELES
    		STATE:			CA
    		ZIP:			90017
    </SEC-HEADER>
    <DOCUMENT>
    <TYPE>POS AM
    <SEQUENCE>1
    <FILENAME>mediaalphainc-posam.htm
    <DESCRIPTION>POS AM
    <TEXT>
    Document 1 - file: mediaalphainc-posam.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-FILING FEES
    <SEQUENCE>2
    <FILENAME>exhibit107-posam.htm
    <DESCRIPTION>EX-FILING FEES
    <TEXT>
    Document 2 - file: exhibit107-posam.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-1.1
    <SEQUENCE>3
    <FILENAME>exhibit11-posam.htm
    <DESCRIPTION>EX-1.1
    <TEXT>
    Document 3 - file: exhibit11-posam.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-5.1
    <SEQUENCE>4
    <FILENAME>exhibit51-posam.htm
    <DESCRIPTION>EX-5.1
    <TEXT>
    Document 4 - file: exhibit51-posam.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>EX-23.1
    <SEQUENCE>5
    <FILENAME>exhibit231-posam.htm
    <DESCRIPTION>EX-23.1
    <TEXT>
    Document 5 - file: exhibit231-posam.htm

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>6
    <FILENAME>carvathlogo1a.jpg
    <TEXT>
    Document 6 - file: carvathlogo1a.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>7
    <FILENAME>chart-1f7ec0a080bf4e36b8fa.jpg
    <TEXT>
    Document 7 - file: chart-1f7ec0a080bf4e36b8fa.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>8
    <FILENAME>chart-6ce7fa4bf8ce4b5999ba.jpg
    <TEXT>
    Document 8 - file: chart-6ce7fa4bf8ce4b5999ba.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>9
    <FILENAME>chart-bf4e243845e8452fae9a.jpg
    <TEXT>
    Document 9 - file: chart-bf4e243845e8452fae9a.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>10
    <FILENAME>chart-cc0ce4bbb9c14663a5fa.jpg
    <TEXT>
    Document 10 - file: chart-cc0ce4bbb9c14663a5fa.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>11
    <FILENAME>chart-ed4eeeb44fe04a49843a.jpg
    <TEXT>
    Document 11 - file: chart-ed4eeeb44fe04a49843a.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>12
    <FILENAME>mediaalphalogo1a.jpg
    <TEXT>
    Document 12 - file: mediaalphalogo1a.jpg

    </DOCUMENT>
    <DOCUMENT>
    <TYPE>GRAPHIC
    <SEQUENCE>13
    <FILENAME>revised_diagramcompleteasoa.jpg
    <TEXT>
    Document 13 - file: revised_diagramcompleteasoa.jpg

    </DOCUMENT>
    </SEC-DOCUMENT>