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Consolidated Statements of Operations - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Income Statement [Abstract]    
Revenue $ 126,649 $ 111,630
Costs and operating expenses    
Cost of revenue 102,969 93,262
Sales and marketing 5,796 6,994
Product development 4,363 5,168
General and administrative 11,149 15,755
Total costs and operating expenses 124,277 121,179
Income (loss) from operations 2,372 (9,549)
Other (income) expense, net (9) 1,381
Interest expense 3,845 3,576
Total other expense, net 3,836 4,957
(Loss) before income taxes (1,464) (14,506)
Income tax expense 27 78
Net (loss) (1,491) (14,584)
Net (loss) attributable to non-controlling interest (378) (4,318)
Net (loss) attributable to MediaAlpha, Inc. $ (1,113) $ (10,266)
Net (loss) per share of Class A common stock    
Basic (in dollars per share) $ (0.02) $ (0.23)
Diluted (in dollars per share) $ (0.02) $ (0.23)
Weighted average shares of Class A common stock outstanding    
Basic (in shares) 48,574,448 43,870,005
Diluted (in shares) 48,574,448 43,870,005