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Consolidated Statements of Operations - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Income Statement [Abstract]        
Revenue $ 259,133 $ 74,573 $ 564,056 $ 270,975
Costs and operating expenses        
Cost of revenue 219,907 62,277 469,465 226,545
Sales and marketing 6,496 6,101 18,608 19,802
Product development 5,328 4,296 14,743 14,525
General and administrative 11,794 16,648 36,767 50,473
Total costs and operating expenses 243,525 89,322 539,583 311,345
Income (loss) from operations 15,608 (14,749) 24,473 (40,370)
Other (income) expense, net (154) (100) (1,971) 1,165
Interest expense 3,562 3,947 11,158 11,397
Total other expense, net 3,408 3,847 9,187 12,562
Income (loss) before income taxes 12,200 (18,596) 15,286 (52,932)
Income tax expense 312 102 469 330
Net income (loss) 11,888 (18,698) 14,817 (53,262)
Net income (loss) attributable to non-controlling interest 2,406 (5,196) 2,828 (15,208)
Net income (loss) attributable to MediaAlpha, Inc. $ 9,482 $ (13,502) $ 11,989 $ (38,054)
Net income (loss) per share of Class A common stock        
Basic (in dollars per share) $ 0.17 $ (0.29) $ 0.23 $ (0.84)
Diluted (in dollars per share) $ 0.17 $ (0.29) $ 0.22 $ (0.84)
Weighted average shares of Class A common stock outstanding        
Basic (in shares) 54,909,772 46,229,672 52,293,622 45,095,417
Weighted-average shares of common stock outstanding - diluted (in shares) 54,909,772 46,229,672 66,087,041 45,095,417