<SEC-DOCUMENT>0001818383-25-000087-index.html : 20250710
<SEC-HEADER>0001818383-25-000087.hdr.sgml : 20250710
<ACCEPTANCE-DATETIME>20250710190621
ACCESSION NUMBER:		0001818383-25-000087
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20250630
FILED AS OF DATE:		20250710
DATE AS OF CHANGE:		20250710

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Yeh Kuanling Amy
		CENTRAL INDEX KEY:			0001829969
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		251117280

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		ORGANIZATION NAME:           	07 Trade & Services
		EIN:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>wk-form3_1752188773.xml
<DESCRIPTION>FORM 3
<TEXT>
Document 1 - file: wk-form3_1752188773.html

Document 1 - RAW XML: wk-form3_1752188773.xml

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>poa_amy.htm
<DESCRIPTION>EX-24
<TEXT>
Document 2 - file: poa_amy.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>poa_amy001.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: poa_amy001.jpg

</DOCUMENT>
</SEC-DOCUMENT>