<SEC-DOCUMENT>0001921094-25-001441.txt : 20251201
<SEC-HEADER>0001921094-25-001441.hdr.sgml : 20251201
<ACCEPTANCE-DATETIME>20251201160516
ACCESSION NUMBER:		0001921094-25-001441
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20251201
DATE AS OF CHANGE:		20251201

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MediaAlpha, Inc.
		CENTRAL INDEX KEY:			0001818383
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		ORGANIZATION NAME:           	07 Trade & Services
		EIN:				851854133
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-39671
		FILM NUMBER:		251539630

	BUSINESS ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
		BUSINESS PHONE:		619-393-9368

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Yi Steven
		CENTRAL INDEX KEY:			0001829946
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		700 SOUTH FLOWER STREET
		STREET 2:		SUITE 640
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90017
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001829946</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001818383</issuerCik>
      <issuerName>MediaAlpha, Inc.</issuerName>
      <secFileNumber>001-39671</secFileNumber>
      <issuerAddress>
        <com:street1>700 SOUTH FLOWER STREET</com:street1>
        <com:street2>SUITE 640</com:street2>
        <com:city>LOS ANGELES</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>90017</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>619-393-9368</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Yi Steven</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>24000</noOfUnitsSold>
      <aggregateMarketValue>302412.00</aggregateMarketValue>
      <noOfUnitsOutstanding>56868573</noOfUnitsOutstanding>
      <approxSaleDate>12/01/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/15/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>MediaAlpha, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>11836</amountOfSecuritiesAcquired>
      <paymentDate>02/15/2025</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/15/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>MediaAlpha, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>12164</amountOfSecuritiesAcquired>
      <paymentDate>11/15/2025</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Steven Yi</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET</com:street1>
          <com:street2>SUITE 640</com:street2>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc.</securitiesClassTitle>
      <saleDate>11/17/2025</saleDate>
      <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
      <grossProceeds>98516.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Steven Yi</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET</com:street1>
          <com:street2>SUITE 640</com:street2>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc.</securitiesClassTitle>
      <saleDate>11/18/2025</saleDate>
      <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
      <grossProceeds>94766.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Steven Yi</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET</com:street1>
          <com:street2>SUITE 640</com:street2>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc.</securitiesClassTitle>
      <saleDate>11/19/2025</saleDate>
      <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
      <grossProceeds>93755.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Steven Yi</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET, SUITE 640</com:street1>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc.</securitiesClassTitle>
      <saleDate>11/24/2025</saleDate>
      <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
      <grossProceeds>95009.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Steven Yi</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET, SUITE 640</com:street1>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc.</securitiesClassTitle>
      <saleDate>11/25/2025</saleDate>
      <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
      <grossProceeds>95878.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Steven Yi</name>
        <address>
          <com:street1>700 SOUTH FLOWER STREET, SUITE 640</com:street1>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90017</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>MediaAlpha, Inc.</securitiesClassTitle>
      <saleDate>11/26/2025</saleDate>
      <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
      <grossProceeds>99853.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Shares on this filing may be sold over various dates.</remarks>
    <noticeSignature>
      <noticeDate>12/01/2025</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>08/14/2025</planAdoptionDate>
      </planAdoptionDates>
      <signature>Steven Yi</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
