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DISTRIBUTION CHANNEL AND PRODUCT TYPE SALES MIX | 12 Months Ended
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Jun. 27, 2013
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DISTRIBUTION CHANNEL AND PRODUCT TYPE SALES MIX | NOTE 16 — DISTRIBUTION CHANNEL AND PRODUCT TYPE SALES MIX We operate in a single reportable operating segment through which we sell various nut products through multiple distribution channels. The following summarizes net sales by distribution channel for the fiscal years ended:
Distribution Channel |  | June 27, 2013 |  |  | June 28, 2012 |  |  | June 30, 2011 |
Consumer * |  | $ | 436,228 |  |  | $ | 418,699 |  |  | $ | 414,486 |
Commercial Ingredients |  |  | 177,774 |  |  |  | 176,611 |  |  |  | 160,817 |
Contract Packaging |  |  | 85,940 |  |  |  | 70,388 |  |  |  | 64,025 |
Export |  |  | 34,392 |  |  |  | 34,877 |  |  |  | 34,884 |
|  | $ | 734,334 |  |  | $ | 700,575 |  |  | $ | 674,212 |
* | Sales of branded products were approximately 30%, 29% and 31% of total consumer channel sales during fiscal 2013, 2012 and 2011, respectively
The following summarizes sales by product type as a percentage of total gross sales. The information is based upon gross sales, rather than net sales, because certain adjustments, such as promotional discounts, are not allocable to product types, for the fiscal year ended:
Product Type |  | June 27, 2013 |  |  | June 28, 2012 |  |  | June 30, 2011 |
Peanuts |  |  | 18.2 | % |  |  | 17.6 | % |  |  | 16.2 | %
Pecans |  |  | 15.9 |  |  |  | 17.9 |  |  |  | 18.8 |
Cashews & Mixed Nuts |  |  | 19.4 |  |  |  | 20.3 |  |  |  | 21.0 |
Walnuts |  |  | 12.0 |  |  |  | 12.2 |  |  |  | 12.0 |
Almonds |  |  | 16.5 |  |  |  | 14.7 |  |  |  | 13.8 |
Other |  |  | 18.0 |  |  |  | 17.3 |  |  |  | 18.2 |
|  |  | 100.0 | % |  |  | 100.0 | % |  |  | 100.0 | %
For all periods presented, the largest component of the “Other” product type is trail and snack mixes which include nut products.

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