Note 10 – Distribution Channel and Product Type Sales Mix

We operate in a single reportable segment through which we sell various nut and nut related products through multiple distribution channels.

The following table summarizes net sales by distribution channel:


	For the Quarter Ended
Distribution Channel	September 25, 2014		September 26, 2013
Consumer ⁽¹⁾	$	123,911	$	96,510
Commercial Ingredients		47,946		50,020
Contract Packaging		25,695		23,323
Export ⁽²⁾		7,485		6,844

Total	$	205,037	$	176,697

(1)	Sales of branded products, primarily all Fisher brand, were approximately 28% and 29% of total consumer sales during the first quarter of fiscal 2015 and fiscal 2014, respectively.

(2)	Export sales consist primarily of bulk products and consumer branded and private brand products. Consumer branded and private brand products accounted for approximately 75% and 81% of total sales in the export channel during the first quarter of fiscal 2015 and fiscal 2014, respectively.

The following table summarizes sales by product type as a percentage of total gross sales. The information is based upon gross sales, rather than net sales, because certain adjustments, such as promotional discounts, are not allocable to product type.


	For the Quarter Ended
Product Type	September 25, 2014			September 26, 2013
Peanuts		14.8	%		15.8	%
Pecans		11.2			13.1
Cashews & Mixed Nuts		21.4			18.9
Walnuts		11.3			11.2
Almonds		22.7			21.7
Trail & Snack Mixes		12.9			12.6
Other		5.7			6.7

Total		100.0	%		100.0	%