Note 12 – Distribution Channel and Product Type Sales Mix

We operate in a single reportable segment through which we sell various nut and nut related products through multiple distribution channels.

The following table summarizes net sales by distribution channel:


	For the Quarter Ended				For the Twenty-six Weeks Ended
Distribution Channel	December 25, 2014		December 26, 2013		December 25, 2014		December 26, 2013
Consumer⁽¹⁾	$	162,044	$	142,362	$	285,955	$	238,872
Commercial Ingredients		51,101		45,668		99,047		95,688
Contract Packaging		29,656		26,633		55,351		49,956
Export⁽²⁾		8,572		10,451		16,057		17,295

Total	$	251,373	$	225,114	$	456,410	$	401,811

(1)

Sales of branded products, primarily all Fisher brand, were approximately 42% and 41% of total consumer sales during the second quarter of fiscal 2015 and fiscal 2014, respectively. Sales of branded products, primarily all Fisher brand, were approximately 36% of total consumer sales during the first twenty-six weeks of fiscal 2015 and fiscal 2014.

(2)

Export sales consist primarily of bulk products and consumer branded and private brand products. Consumer branded and private brand products accounted for approximately 72% and 43% of total sales in the export channel during the second quarter of fiscal 2015 and fiscal 2014, respectively. Consumer branded and private brand products accounted for approximately 73% and 58% of total sales in the export channel during the first twenty six weeks of fiscal 2015 and 2014, respectively.

The following table summarizes sales by product type as a percentage of total gross sales. The information is based upon gross sales, rather than net sales, because certain adjustments, such as promotional discounts, are not allocable to product type.


	For the Quarter Ended						For the Twenty-six Weeks Ended
Product Type	December 25, 2014			December 26, 2013			December 25, 2014			December 26, 2013
Peanuts		12.2	%		13.0	%		13.4	%		14.2	%
Pecans		18.9			19.4			15.5			16.7
Cashews & Mixed Nuts		21.4			18.0			21.4			18.4
Walnuts		12.2			13.6			11.8			12.5
Almonds		20.6			19.8			21.5			20.6
Trail & Snack Mixes		9.5			9.7			11.0			11.0
Other		5.2			6.5			5.4			6.6

Total		100.0	%		100.0	%		100.0	%		100.0	%