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Distribution Channel and Product Type Sales Mix | 9 Months Ended
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Mar. 26, 2015
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Distribution Channel and Product Type Sales Mix | Note 12 – Distribution Channel and Product Type Sales Mix We operate in a single reportable segment through which we sell various nut and nut related products through multiple distribution channels. The following table summarizes net sales by distribution channel:
|  | For the Quarter Ended |  |  | For the Thirty-nine Weeks Ended |
Distribution Channel |  | March 26, 2015 |  |  | March 27, 2014 |  |  | March 26, 2015 |  |  | March 27, 2014 |
Consumer (1) |  | $ | 123,155 |  |  | $ | 98,588 |  |  | $ | 409,110 |  |  | $ | 337,460 |
Commercial Ingredients |  |  | 47,988 |  |  |  | 45,273 |  |  |  | 147,035 |  |  |  | 140,961 |
Contract Packaging |  |  | 27,517 |  |  |  | 21,867 |  |  |  | 82,868 |  |  |  | 71,823 |
Export (2) |  |  | 10,736 |  |  |  | 8,563 |  |  |  | 26,793 |  |  |  | 25,858 |
Total |  | $ | 209,396 |  |  | $ | 174,291 |  |  | $ | 665,806 |  |  | $ | 576,102 |
(1) | Sales of branded products, primarily all Fisher brand, were approximately 25% and 27% of total consumer sales during the third quarter of fiscal 2015 and fiscal 2014, respectively. Sales of branded products, primarily all Fisher brand, were approximately 32% and 33% of total consumer sales during the first thirty-nine weeks of fiscal 2015 and fiscal 2014, respectively.
(2) | Export sales consist primarily of bulk products and consumer branded and private brand products. Consumer branded and private brand products accounted for approximately 55% and 50% of total sales in the export channel during the third quarter of fiscal 2015 and fiscal 2014, respectively. Consumer branded and private brand products accounted for approximately 66% and 55% of total sales in the export channel during the first thirty-nine weeks of fiscal 2015 and 2014, respectively.
The following table summarizes sales by product type as a percentage of total gross sales. The information is based upon gross sales, rather than net sales, because certain adjustments, such as promotional discounts, are not allocable to product type.
|  | For the Quarter Ended |  |  | For the Thirty-nine Weeks Ended |
Product Type |  | March 26, 2015 |  |  | March 27, 2014 |  |  | March 26, 2015 |  |  | March 27, 2014 |
Peanuts |  |  | 13.7 | % |  |  | 15.8 | % |  |  | 13.5 | % |  |  | 14.7 | %
Pecans |  |  | 8.8 |  |  |  | 10.6 |  |  |  | 13.4 |  |  |  | 14.8 |
Cashews & Mixed Nuts |  |  | 23.1 |  |  |  | 20.7 |  |  |  | 21.9 |  |  |  | 19.1 |
Walnuts |  |  | 10.7 |  |  |  | 11.6 |  |  |  | 11.5 |  |  |  | 12.2 |
Almonds |  |  | 25.0 |  |  |  | 24.2 |  |  |  | 22.6 |  |  |  | 21.7 |
Trail & Snack Mixes |  |  | 13.5 |  |  |  | 10.9 |  |  |  | 11.8 |  |  |  | 11.0 |
Other |  |  | 5.2 |  |  |  | 6.2 |  |  |  | 5.3 |  |  |  | 6.5 |
Total |  |  | 100.0 | % |  |  | 100.0 | % |  |  | 100.0 | % |  |  | 100.0 | %

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