Note 12 – Distribution Channel and Product Type Sales Mix

We operate in a single reportable segment through which we sell various nut and nut related products through multiple distribution channels.

The following table summarizes net sales by distribution channel:


	For the Quarter Ended				For the Thirty-nine Weeks Ended
Distribution Channel	March 26, 2015		March 27, 2014		March 26, 2015		March 27, 2014
Consumer ⁽¹⁾	$	123,155	$	98,588	$	409,110	$	337,460
Commercial Ingredients		47,988		45,273		147,035		140,961
Contract Packaging		27,517		21,867		82,868		71,823
Export ⁽²⁾		10,736		8,563		26,793		25,858

Total	$	209,396	$	174,291	$	665,806	$	576,102

⁽¹⁾

Sales of branded products, primarily all Fisher brand, were approximately 25% and 27% of total consumer sales during the third quarter of fiscal 2015 and fiscal 2014, respectively. Sales of branded products, primarily all Fisher brand, were approximately 32% and 33% of total consumer sales during the first thirty-nine weeks of fiscal 2015 and fiscal 2014, respectively.

⁽²⁾

Export sales consist primarily of bulk products and consumer branded and private brand products. Consumer branded and private brand products accounted for approximately 55% and 50% of total sales in the export channel during the third quarter of fiscal 2015 and fiscal 2014, respectively. Consumer branded and private brand products accounted for approximately 66% and 55% of total sales in the export channel during the first thirty-nine weeks of fiscal 2015 and 2014, respectively.

The following table summarizes sales by product type as a percentage of total gross sales. The information is based upon gross sales, rather than net sales, because certain adjustments, such as promotional discounts, are not allocable to product type.


	For the Quarter Ended						For the Thirty-nine Weeks Ended
Product Type	March 26, 2015			March 27, 2014			March 26, 2015			March 27, 2014
Peanuts		13.7	%		15.8	%		13.5	%		14.7	%
Pecans		8.8			10.6			13.4			14.8
Cashews & Mixed Nuts		23.1			20.7			21.9			19.1
Walnuts		10.7			11.6			11.5			12.2
Almonds		25.0			24.2			22.6			21.7
Trail & Snack Mixes		13.5			10.9			11.8			11.0
Other		5.2			6.2			5.3			6.5

Total		100.0	%		100.0	%		100.0	%		100.0	%