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SEGMENT INFORMATION - Summary of Significant Expenses (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Segment Reporting Information [Line Items]        
Cost of revenue $ 12,460 $ 14,750 $ 38,617 $ 41,399
Total expenses 226,144 261,312 689,609 803,691
Sales commissions 1,900 9,200 7,700 33,600
Capitalized commissions amortized from prior periods 6,500 12,100 23,300 39,000
Domestic        
Segment Reporting Information [Line Items]        
Consumer marketing expense 84,869 84,431 242,999 245,975
Fixed expense 45,006 47,658 142,761 153,534
Pro acquisition expense 34,068 57,577 108,243 186,456
Variable expense 26,979 29,835 81,507 94,370
Cost of revenue 11,270 13,692 35,619 38,445
Total expenses 202,192 233,193 611,129 718,780
International        
Segment Reporting Information [Line Items]        
Consumer marketing expense 4,084 3,545 13,771 12,370
Fixed expense 11,249 12,093 34,786 39,063
Pro acquisition expense 2,312 6,562 10,429 17,820
Variable expense 5,117 4,861 16,496 12,704
Cost of revenue 1,190 1,058 2,998 2,954
Total expenses $ 23,952 $ 28,119 $ 78,480 $ 84,911