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Equity-Based Compensation (Details 3) (USD $) In Thousands, unless otherwise specified | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2014 | Sep. 30, 2013 | Sep. 30, 2014 | Sep. 30, 2013
Non-cash equity-based compensation expense related to the 2012 Plan and 2012 ESPP |  |  |  |
Total | $ 6,334 | $ 1,852 | $ 15,728 | $ 4,422
Cost of revenue |  |  |  |
Non-cash equity-based compensation expense related to the 2012 Plan and 2012 ESPP |  |  |  |
Total | 336 | 126 | 953 | 291
Sales and marketing |  |  |  |
Non-cash equity-based compensation expense related to the 2012 Plan and 2012 ESPP |  |  |  |
Total | 819 | 358 | 2,689 | 865
Product development |  |  |  |
Non-cash equity-based compensation expense related to the 2012 Plan and 2012 ESPP |  |  |  |
Total | 1,805 | 406 | 4,529 | 990
General and administrative |  |  |  |
Non-cash equity-based compensation expense related to the 2012 Plan and 2012 ESPP |  |  |  |
Total | $ 3,374 | $ 962 | $ 7,557 | $ 2,276

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- Definition Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB TOPIC 14.F) -URI http://asc.fasb.org/extlink&oid=27013229&loc=d3e301413-122809 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1)(i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 14 -Section F + Details
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