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Equity-Based Compensation (Tables) | 9 Months Ended
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Sep. 30, 2014
Equity-Based Compensation |
Schedule of stock options awards activity |
|  | Plan Options |  | Weighted Average Exercise Price |
Options outstanding at December 31, 2013 |  | 1,861,761 |  | $ | 26.09 |
Options granted |  | 542,750 |  | 74.52 |
Options exercised |  | (338,549 | ) | 19.72 |
Options cancelled or forfeited |  | (108,204 | ) | 44.57 |
Options outstanding at September 30, 2014 |  | 1,957,758 |  | $ | 39.62 |
Vested and exercisable at September 30, 2014 |  | 632,994 |  | $ | 20.56 |
Schedule of weighted average assumptions used in the fair value calculation |
|  | Three Months Ended September 30, |  | Nine Months Ended September 30, |
|  | 2014 |  | 2013 |  | 2014 |  | 2013 |
Expected term (in years) |  | — |  | 6.3 |  | 6.3-10 |  | 6.3 |
Volatility |  | — | % | 49 | % | 49 | % | 49 | %
Risk-free interest rate |  | — | % | 1.0-1.5 | % | 2.1-2.8 | % | 1.0-1.5 | %
Dividend yield |  | — | % | 0 | % | 0 | % | 0 | %
Schedule of restricted stock units ("RSUs") activity |
|  | Plan Options |  | Weighted Average Fair Value |
Non-vested balance at December 31, 2013 |  | 10,000 |  | $ | 47.17 |
Units granted |  | 640,975 |  | 83.19 |
Units vested |  | (3,125 | ) | 47.17 |
Units cancelled or forfeited |  | (18,850 | ) | 81.36 |
Non-vested balance at September 30, 2014 |  | 629,000 |  | $ | 82.85 |
Summary of non-cash equity-based compensation expense included in the Company's statement of operations |
|  | Three Months Ended September 30, |  | Nine Months Ended September 30, |
|  | 2014 |  | 2013 |  | 2014 |  | 2013 |
Cost of revenue |  | $ | 336 |  | $ | 126 |  | $ | 953 |  | $ | 291 |
Sales and marketing |  | 819 |  | 358 |  | 2,689 |  | 865 |
Product development |  | 1,805 |  | 406 |  | 4,529 |  | 990 |
General and administrative |  | 3,374 |  | 962 |  | 7,557 |  | 2,276 |
Total |  | $ | 6,334 |  | $ | 1,852 |  | $ | 15,728 |  | $ | 4,422 |

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- Definition Tabular disclosure of the allocation of equity-based compensation costs to a given line item on the balance sheet and income statement for the period. This may include the reporting line for the costs and the amount capitalized and expensed. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB TOPIC 14.F) -URI http://asc.fasb.org/extlink&oid=27013229&loc=d3e301413-122809 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 14 -Section F Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure of the changes in outstanding nonvested restricted stock units. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure of the significant assumptions used during the year to estimate the fair value of stock options, including, but not limited to: (a) expected term of share options and similar instruments, (b) expected volatility of the entity's shares, (c) expected dividends, (d) risk-free rate(s), and (e) discount for post-vesting restrictions. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (f)(2) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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