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GOODWILL
 12 Months Ended
Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL
NOTE 8         -    GOODWILL
     
A.
The changes in the carrying amount of goodwill for the years ended December 31, 2016 and 2015 are as follows:
 
   
US dollars
  
   
Location based services
    
Wireless communications products
    
Total
  
(in thousands)
      
Balance as of January 1, 2016 (*)
    
1,539
      
1,817
      
3,356
  
Changes during 2016:
                        
Translation differences
    
23
      
27
      
50
  
Balance as of December 31, 2016
    
1,562
      
1,844
      
3,406
  
Changes during 2017:
                        
Translation differences
    
170
      
201
      
371
  
Balance as of December 31, 2017
    
1,732
      
2,045
      
3,777
  

(*)
The accumulated amount of goodwill impairment loss as of December 31, 2017, 2016 and 2015 was US$ 7,098,000.
 
 
B.
During 2015, the Company recorded an amount of US$ 674,000, as impairment with respect to goodwill. No impairment was recognized in 2016 and 2017.  The impairment amount was included in "other expenses, net".  See Note 13.
 
The Company performed its annual impairment test as of December 31, 2015 and recorded goodwill impairment in the total amount of US$ 0.7 million in connection with certain reporting unit which is a part of the Wireless communications products segment and operates in the internet portal in the field of local travel and recreation.  The impairment was recorded primarily due to a significant decline in current and future forecasted revenues and profitability margins of the GIS services offered by an Israeli subsidiary resulting from the continued weakness in the cellular industry in Israel that has suffered from recent regulatory changes and also the continuing popularity of navigation applications and tools developed by competitors which are offered for no charge. The impairment was based on valuation performed by the management using the assistance of a third party appraiser in accordance with the income approach.  The significant assumptions used for the assessment were 2 years of projected net cash flows, a discount rate of 20% and a long-term growth rate of 0%.
 
See Note 1V regarding fair value measurements.