<SEC-DOCUMENT>0001178913-24-002597.txt : 20240814
<SEC-HEADER>0001178913-24-002597.hdr.sgml : 20240814
<ACCEPTANCE-DATETIME>20240814080007
ACCESSION NUMBER:		0001178913-24-002597
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20240814
FILED AS OF DATE:		20240814
DATE AS OF CHANGE:		20240814

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Ituran Location & Control Ltd.
		CENTRAL INDEX KEY:			0001337117
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-ELECTRONIC PARTS & EQUIPMENT, NEC [5065]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			L3
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-32618
		FILM NUMBER:		241204235

	BUSINESS ADDRESS:	
		STREET 1:		3 HASHIKMA STREET
		CITY:			AZOOR
		STATE:			L3
		ZIP:			58001
		BUSINESS PHONE:		972-3-557-1333

	MAIL ADDRESS:	
		STREET 1:		3 HASHIKMA STREET
		CITY:			AZOOR
		STATE:			L3
		ZIP:			58001
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>zk2431859.htm
<DESCRIPTION>6-K
<TEXT>
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      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 14pt; font-weight: bold;">SECURITIES AND EXCHANGE COMMISSION</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">Washington, D.C. 20549</div>
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      <div style="text-align: center; line-height: 1.25; font-weight: bold;">________________________</div>
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      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 14pt; font-weight: bold;">FORM 6-K</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">REPORT OF FOREIGN ISSUER<br>
        PURSUANT TO RULE 13a-16 OR 15d-16 OF THE<br>
        SECURITIES EXCHANGE ACT OF 1934</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">For the month of August 2024</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">Commission File Number 001-32618</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 16pt; font-weight: bold;">Ituran Location and Control Ltd.</div>
      <div style="text-align: center; line-height: 1.25; font-style: italic;">(Exact name of Registrant as specified in its Charter)</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">________________________</div>
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      <div style="text-align: center; line-height: 1.25; font-weight: bold;">3 Hashikma Street, Azour 58001, Israel</div>
      <div style="text-align: center; line-height: 1.25; font-style: italic;">(Address of Registrant&#8217;s principal executive offices)</div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">________________________</div>
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              <div style="text-indent: 10.8pt; line-height: 1.25; font-family: 'Times New Roman', Times, serif;">Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.</div>
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              <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman', Times, serif;">Form 20-F &#9746; &#160; &#160; &#160; &#160;&#160; &#160; Form 40-F &#9744;</div>
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              <div style="text-indent: 10.8pt; line-height: 1.25; font-family: 'Times New Roman', Times, serif;">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101 (b) (1):</div>
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              <div style="text-align: center; line-height: 1.25;"><font style="font-family: 'Times New Roman', Times, serif;">Yes &#9744; &#160; &#160; &#160;&#160; &#160; &#160; No &#9746;</font></div>
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              <div style="text-indent: 10.8pt; line-height: 1.25; font-family: 'Times New Roman', Times, serif;">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101 (b) (7):</div>
            </td>
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              <div style="text-align: center; line-height: 1.25;"><font style="font-family: 'Times New Roman', Times, serif;">Yes &#9744; &#160; &#160; &#160;&#160; &#160; &#160; No &#9746;</font></div>
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              <div style="text-indent: 10.8pt; line-height: 1.25; font-family: 'Times New Roman', Times, serif;">Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information
                to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.</div>
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              <div style="text-align: center; line-height: 1.25;"><font style="font-family: 'Times New Roman', Times, serif;">Yes &#9744; &#160; &#160; &#160; &#160;&#160; &#160; No </font>&#9746;</div>
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              <div style="text-indent: 10.8pt; line-height: 1.25; font-family: 'Times New Roman', Times, serif;">If &#8220;Yes&#8221; is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): ______</div>
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      </div>
      <div style="line-height: 1.25;">On August 14, 2024, Ituran Location and Control Ltd. issued a press release announcing Ituran, Microsoft and Porsche Carrera Cup Collaborate to Boost Motorsport Performance with Real-Time Telemetry Data. A copy of this
        press release is annexed hereto as Exhibit 99.1.</div>
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      <div style="text-align: center; line-height: 1.25; font-weight: bold;"><u>SIGNATURE</u></div>
      <div style="line-height: 1.25">&#160;</div>
      <div style="text-indent: 36pt; line-height: 1.25;">Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.</div>
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                <div style="text-align: justify; line-height: 1.25; font-family: 'Times New Roman',Times,serif;">ITURAN LOCATION &amp; CONTROL LTD.</div>
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                <div style="text-align: justify; line-height: 1.25; font-family: 'Times New Roman',Times,serif; margin-left: 27pt;">(Registrant)</div>
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              <td valign="top" style="width: 35%;">&#160;</td>
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                <div align="left" style="margin-left: 0pt; text-indent: 0pt; margin-right: 0pt">By: </div>
              </td>
              <td valign="top" nowrap="nowrap" align="left" style="width: 35%; border-bottom: #000000 2px solid">/s/ Eyal Sheratzky</td>
              <td valign="top" style="width: 12%; padding-bottom: 2px;">&#160;</td>
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              <td valign="bottom" nowrap="nowrap" align="left" style="width: 35%;">Name: Eyal Sheratzky</td>
              <td valign="top" style="width: 12%;">&#160;</td>
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              <td valign="top" style="width: 3%;">&#160;</td>
              <td valign="top" style="width: 35%;">
                <div style="text-align: left; line-height: 1.25;"><font style="font-family: 'Times New Roman',Times,serif;">Title:&#160;&#160; Co-Chief Executive Officer</font></div>
              </td>
              <td valign="top" style="width: 12%;">&#160;</td>
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      </div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="line-height: 1.25;">Date: August 14, 2024</div>
      <div style="line-height: 1.25;"> <br>
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      <div style="text-align: center; line-height: 1.25; font-weight: bold;"><u>EXHIBIT INDEX</u></div>
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                <div style="line-height: 1.25;"><u>Exhibit</u></div>
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                <div style="line-height: 1.25;"><u>Item</u></div>
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                <div style="line-height: 1.25; font-family: 'Times New Roman',Times,serif;"><a href="exhibit_99-1.htm"><u>99.1</u></a></div>
              </td>
              <td style="text-align: left; vertical-align: top; width: auto;">
                <div style="line-height: 1.25; font-family: 'Times New Roman',Times,serif;"><a href="exhibit_99-1.htm">Press Release, dated August 14<font style="font-style: italic;">, </font>2024, announcing Ituran, Microsoft and Porsche Carrera Cup Collaborate to Boost Motorsport Performance with Real-Time Telemetry Data.</a></div>
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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>exhibit_99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
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    <div style="text-align: right;"><u><font style="font-weight: bold;">Exhibit 99.1</font></u><br>
    </div>
    <div> <img src="image00002.jpg"></div>
    <div>
      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 12pt; font-weight: bold;"> <br>
      </div>
      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 12pt; font-weight: bold;">Ituran, Microsoft and Porsche Carrera Cup Collaborate to Boost </div>
      <div style="text-align: center; line-height: 1.25; font-family: 'Times New Roman',Times,serif; font-size: 12pt; font-weight: bold;">Motorsport Performance with Real-Time Telemetry Data</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">This collaboration drives innovation in motorsports through real-time cloud-based </div>
      <div style="text-align: center; line-height: 1.25; font-weight: bold;">telemetry data, enhancing performance, efficiency, and race strategy</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25;"><font style="font-weight: bold;">Azour, Israel &#8211; August 14, 2024 &#8211;
          Ituran Location and Control Ltd. (Nasdaq: ITRN),</font> a global leader in vehicle telematics and location-based services, is proud to announce a partnership with Microsoft and Porsche, bringing cutting-edge real-time data telemetry technology to
        the world of motorsports for the Porsche Carrera Cup motor race. This collaboration leverages advanced real-time data collection, transmission, and cloud-based analysis, empowering Porsche racing teams to optimize performance during races. The
        technology underwent rigorous testing throughout the 2023 season in Brazil and for the current 2024 season of the Porsche Carrera Cup, it is fully operational in Brazil, Argentina and Portugal.</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25;">The Porsche Carrera Cup is a motor racing series dedicated to Porsche sports cars, specifically focusing on Porsche 911 GT3 vehicles.
        This series is known for its high-performance cars, all of which are identical, which means that success largely depends on the skill of the driver and the strategy of the team and its engineers, rather than differences in car performance.</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25;">As technology becomes increasingly critical in competitive environments, the Porsche Carrera Cup, in collaboration with Microsoft and
        Ituran, has embraced innovation by enabling live data telemetry from all racing vehicles. All the telemetry data is collected and transmitted via the public mobile network in real-time to the Microsoft Azure cloud, through an Ituran telematics
        device installed and connected inductively to the Porsche sportscar's data network. This allows the various Porsche engineering teams to make quick, informed and actionable decisions in real-time during races, improving driver and car performance,
        and increasing the likelihood of success. It also increases safety by diagnosing in real-time situations where malfunctions may occur, thereby preventing damage to cars and potential driver injury.</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25;"><font style="font-weight: bold;">Eyal Sheratzky, CEO of Ituran,
          commented</font>: "We are incredibly proud to be part of this pioneering initiative, working with leading car manufacturer, Porsche, as well as the world&#8217;s leading software company, Microsoft. Furthermore, motorsports represent the cutting-edge
        of what is possible in 2024 and the fact that Ituran technology is the heart of the Porsche racing car telemetry system, demonstrates our technological leadership.&#8221;</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
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      </div>
      <div style="text-align: justify; line-height: 1.25;">&#8220;We see the transformative impact of this technology to the Porsche Carrera Cup, by empowering the racing teams to make key real-time
        strategic decisions through instant, data-driven insights that can determine the outcome of a race. This project reflects our vision for the future, continually innovating for the connected-car and bringing the very latest technologies to Ituran&#8217;s
        products and services. We are already looking to leverage the new capabilities developed for this project throughout our business.&#8221;</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25; font-weight: bold;">Please see the video with English subtitles describing the event and Ituran&#8217;s technology:</div>
      <div style="text-align: justify; line-height: 1.25;"><u>https://www.youtube.com/watch?v=bKK0H2Q4WMA</u></div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="line-height: 1.25;">
        <div style="text-align: justify; line-height: 1.25; font-weight: bold;">About Ituran
          <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
      </div>
      <div style="text-align: justify; line-height: 1.25;">Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services
        for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management &amp; control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers.
        Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel-Aviv based DRIVE startup incubator to promote the development of smart
        mobility technology.</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25;">Ituran's subscriber base has been growing significantly since the Company's inception to over 2.3 million subscribers using its
        location-based services with a market leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada and the
        United States.</div>
      <div style="line-height: 1.25;"><br style="line-height: 1.25;">
      </div>
      <div style="text-align: justify; line-height: 1.25;">For more information, please visit Ituran&#8217;s website, at: <u>www.ituran.com</u></div>
      <div style="line-height: 1.25;">
        <div style="line-height: 1.25;"><br style="line-height: 1.25;">
        </div>
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                <div style="text-align: justify; line-height: 1.25; font-weight: bold;">Company Contact
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              <div style="text-align: justify; line-height: 1.25;">Udi Mizrahi</div>
              <div style="text-align: justify; line-height: 1.25;"><u>udi_m@ituran.com</u></div>
              <div style="text-align: justify; line-height: 1.25; font-weight: bold;">Deputy CEO and VP Finance, Ituran</div>
              <div style="text-align: justify; margin-right: 0.2pt; line-height: 1.25;">(Israel) +972 3 557 1348</div>
            </td>
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              <div style="line-height: 1.25;">
                <div style="text-align: justify; line-height: 1.25; font-weight: bold;">International Investor Relations
                  <hr noshade="noshade" align="center" style="height: 2px; color: #000000; background-color: #000000; text-align: center; margin-left: auto; margin-right: auto; border: none;"></div>
              </div>
              <div style="text-align: justify; line-height: 1.25;">Ehud Helft</div>
              <div style="text-align: justify; line-height: 1.25;"><u>ituran@ekgir.com</u></div>
              <div style="text-align: justify; line-height: 1.25; font-weight: bold;">EK Global Investor Relations</div>
              <div style="text-align: justify; line-height: 1.25;">(US) +1 212 378 8040</div>
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