<SEC-DOCUMENT>0001127602-12-002156.txt : 20120120
<SEC-HEADER>0001127602-12-002156.hdr.sgml : 20120120
<ACCEPTANCE-DATETIME>20120120170420
ACCESSION NUMBER:		0001127602-12-002156
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20120119
FILED AS OF DATE:		20120120
DATE AS OF CHANGE:		20120120

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STURM RUGER & CO INC
		CENTRAL INDEX KEY:			0000095029
		STANDARD INDUSTRIAL CLASSIFICATION:	ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES) [3480]
		IRS NUMBER:				060633559
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1 LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06490
		BUSINESS PHONE:		2032597843

	MAIL ADDRESS:	
		STREET 2:		1 LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06490

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			FIFER MICHAEL O
		CENTRAL INDEX KEY:			0001256022

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10435
		FILM NUMBER:		12537663

	MAIL ADDRESS:	
		STREET 1:		C/O STURM RUGER  & COMPANY, INC
		STREET 2:		ONE LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06890
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0304</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2012-01-19</periodOfReport>

    <issuer>
        <issuerCik>0000095029</issuerCik>
        <issuerName>STURM RUGER &amp; CO INC</issuerName>
        <issuerTradingSymbol>RGR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001256022</rptOwnerCik>
            <rptOwnerName>FIFER MICHAEL O</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O STURM, RUGER &amp; CO., INC.</rptOwnerStreet1>
            <rptOwnerStreet2>1 LACEY PLACE</rptOwnerStreet2>
            <rptOwnerCity>SOUTHPORT</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06890</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <officerTitle>President &amp; CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2012-01-19</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2012-01-19</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>700</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>39.7814</value>
                    <footnoteId id="F2"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>228452</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>with spouse</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Sale made pursuant to a 10b5-1 plan.</footnote>
        <footnote id="F2">A total of 700 shares were sold in lots on 1/19/12 at a weighted average price of $39.7814, with actual sales prices ranging from $39.76 to $39.82.  Additional sales information is available upon proper request.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Leslie M. Gasper, attorney-in-fact</signatureName>
        <signatureDate>2012-01-20</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
