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Related Party Transactions
12 Months Ended
Dec. 31, 2016
Related Party Transactions [Abstract]  
Related Party Transactions
16.   Related Party Transactions

 

The Company contracts with the National Rifle Association (“NRA”) for some of its promotional and advertising activities, primarily the 2016 “Ruger $5 Million Match Campaign” and the 2015-16 “2.5 Million Gun Challenge”. The Company paid the NRA $8.4 million and $1.6 million in 2016 and 2015, respectively. Payments to the NRA were insignificant in 2014. One of the Company’s Directors also serves as a Director on the Board of the NRA.