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RELATED PARTY TRANSACTIONS
9 Months Ended
Sep. 29, 2018
Related Party Transactions [Abstract]  
RELATED PARTY TRANSACTIONS

NOTE 11 – RELATED PARTY TRANSACTIONS

 

The Company contracts with the National Rifle Association (“NRA”) for some of its promotional and advertising activities, including the 2016 “Ruger $5 Million Match Campaign” and the 2015-16 “2.5 Million Gun Challenge”. Payments made to the NRA in the three and nine months ended September 29, 2018 totaled $224,000 and $435,000, respectively. Payments made to the NRA in the three and nine months ended September 30, 2017 were insignificant. One of the Company’s Directors also serves as a Director on the Board of the NRA.

 

In the past, the Company had contracted with Symbolic, Inc. (“Symbolic”) to assist in its marketing efforts. During the three and nine months ended September 29, 2018, payments made to Symbolic were de minimis. During the three and nine months ended September 30, 2017, the Company paid Symbolic $0.3 million and $1.3 million, respectively, which amounts included $0.3 million and $0.8 million, respectively, for the reimbursement of expenses paid by Symbolic on the Company’s behalf. Symbolic’s principal and founder was named the Company’s Vice President of Marketing in June 2017, and remains the president of Symbolic.