<SEC-DOCUMENT>0001174947-18-000357.txt : 20180312
<SEC-HEADER>0001174947-18-000357.hdr.sgml : 20180312
<ACCEPTANCE-DATETIME>20180312170113
ACCESSION NUMBER:		0001174947-18-000357
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20180312
ITEM INFORMATION:		Other Events
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20180312
DATE AS OF CHANGE:		20180312

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STURM RUGER & CO INC
		CENTRAL INDEX KEY:			0000095029
		STANDARD INDUSTRIAL CLASSIFICATION:	ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES) [3480]
		IRS NUMBER:				060633559
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10435
		FILM NUMBER:		18684200

	BUSINESS ADDRESS:	
		STREET 1:		1 LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06490
		BUSINESS PHONE:		2032597843

	MAIL ADDRESS:	
		STREET 2:		1 LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06490
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>form8k-19658_rgr.htm
<DESCRIPTION>8-K
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<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">UNITED STATES</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">SECURITIES AND EXCHANGE COMMISSION</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Washington, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>CURRENT REPORT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Pursuant to Section 13 or 15(d) of the</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Securities Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Date of Report (Date of earliest event reported)</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>March 12, 2018</B></P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>STURM, RUGER &amp; COMPANY, INC.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Exact Name of Registrant as Specified in its
Charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
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        <P STYLE="font: 10pt/14pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>DELAWARE</B></P>
        <P STYLE="font: 10pt/14pt Times New Roman, Times, Serif; margin: 0; text-align: center">(State or Other Jurisdiction of<BR>
 Incorporation)</P></TD>
    <TD STYLE="width: 33%; padding-right: 4pt; padding-left: 4pt">
        <P STYLE="font: 10pt/14pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>001-10435</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Commission File Number)</P></TD>
    <TD STYLE="width: 32%; padding-right: 4pt; padding-left: 4pt">
        <P STYLE="font: 10pt/14pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>06-0633559</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(IRS Employer Identification <BR>
Number)</P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 68%; padding-right: 5.4pt; padding-left: 5.4pt; font-weight: normal; font-size: 10pt; text-align: center"><B>ONE LACEY PLACE, SOUTHPORT, CONNECTICUT</B></TD>
    <TD STYLE="width: 32%; padding-right: 5.4pt; padding-left: 5.4pt; font-weight: normal; font-size: 10pt; text-align: center"><B>06890</B></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt; text-align: center">(Address of Principal Executive Offices)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt; text-align: center">(Zip Code)</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Registrant&rsquo;s telephone number, including
area code <B>(203) 259-7843</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Check the appropriate
box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (<I>see</I> General Instruction A.2. below):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0.5in"><FONT STYLE="font-family: Wingdings">o</FONT>
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0.5in"><FONT STYLE="font-family: Wingdings">o</FONT>
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.75in; text-indent: -0.25in"><FONT STYLE="font-family: Wingdings">o</FONT>
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0.5in"><FONT STYLE="font-family: Wingdings">o</FONT>
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify">Indicate by check mark whether the registrant
is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR &sect;230.405) or Rule 12b-2 of the
Securities Exchange Act of 1934 (17 CFR &sect;240.12b-2).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt">Emerging growth company <FONT STYLE="font-family: Wingdings">o</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify">If an emerging growth company, indicate
by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act. <FONT STYLE="font-family: Wingdings">o</FONT></P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 1in">Item 8.01</TD><TD>Other Events.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">The Company is furnishing a letter made available
to its shareholders on March 12, 2018 (the &ldquo;Letter to Shareholders&rdquo;). The text of the Letter to Shareholders is attached
as Exhibit 99.1 to this Current Report on Form 8-K and shall not be deemed to be &ldquo;filed&rdquo; for the purpose of Section
18 of the Exchange Act or otherwise subject to the liabilities of that section. This disclosure of the Letter to Shareholders on
this Current Report on Form 8-K will not be deemed an admission as to the materiality of any information in this Current Report
on Form 8-K that is required to be disclosed by Regulation FD.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">The Company does not have, and expressly disclaims,
any obligation to release publicly any updates or any changes in the Letter to Shareholders or its expectations or any change in
events, conditions, or circumstances on which any forward-looking statement is based.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">The Letter to Shareholders is available on the
Company&rsquo;s website at <U>Ruger.com/corporate</U>. The Company reserves the right to discontinue that availability at any time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 1in">Item 9.01</TD><TD>Financial Statements and Exhibits.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 1in; font-size: 10pt"><U>Exhibit No</U>.</TD>
    <TD STYLE="font-size: 10pt"><U>Description</U></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">99.1</TD>
    <TD STYLE="font-size: 10pt"><A HREF="ex99-1.htm">Letter to Shareholders made available to shareholders on March 12, 2018.</A></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">SIGNATURES</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD COLSPAN="3">STURM, RUGER &amp; COMPANY, INC.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD STYLE="width: 0.5in">&nbsp;</TD>
    <TD STYLE="width: 0.75in">&nbsp;</TD>
    <TD STYLE="width: 3in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>By:</TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid">/S/ THOMAS A. DINEEN</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Name:</TD>
    <TD>Thomas A. Dineen</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Title:</TD>
    <TD>Principal Financial Officer,</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Principal Accounting Officer,</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Senior Vice President, Treasurer and</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Chief Financial Officer</TD></TR>
</TABLE>
<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">Dated: March 12, 2018</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt/12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>



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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
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<DESCRIPTION>EX-99.1
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<P STYLE="font: 10pt/200% Times New Roman, Times, Serif; margin: 0; text-align: right">EXHIBIT 99.1</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; text-align: center; margin-bottom: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; text-align: center; margin-bottom: 0"></P>

<P STYLE="font: 10pt/150% Times New Roman, Times, Serif; margin: 0; text-align: center"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0"><IMG SRC="image_003.jpg" ALT=""></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0">March 12, 2018</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Dear Shareholder,</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We recently have been approached by some shareholders seeking to
meet with the Board of Directors and/or management team to discuss Company business. We welcome the opportunity to demonstrate
our long and proven track record of promoting the safe and responsible ownership and use of firearms, commitment to regulatory
compliance, and history of innovation. Bear in mind that we are a for-profit, commercial enterprise whose fundamental priority
is the financial betterment of our shareholders. We also are publicly traded and must strictly follow SEC Regulation FD, which
mandates that we disclose material information to all investors at the same time. We therefore have prepared this letter with these
goals in mind. While we do not wish to minimize the impact that the criminal misuse of firearms has had on many Americans, the
purpose of this letter is to plainly and directly address the concerns raised by our shareholders.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Company History</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Sturm, Ruger &amp; Company, Inc. (&ldquo;Ruger&rdquo;) was founded
in 1949 by William B. Ruger and Alexander Sturm in Southport, Connecticut. It was a small operation, and the first product the
Company produced was a .22 caliber, semi-automatic pistol, dubbed the &ldquo;Standard Pistol.&rdquo; That pistol has evolved over
the years, but its basic design is still in production today in the form of our popular Mark IV pistols.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Over the years, we have developed hundreds of new products and currently
manufacture approximately 40 major product families in the rifle, pistol and revolver categories. We have one of the most diversified
product lines in the industry and, throughout our nearly 70-year history, our business model has never changed: we manufacture
and sell rugged and reliable firearms, primarily for the commercial (as opposed to military and law enforcement) market.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Our long-standing motto, <I>Arms Makers for Responsible
Citizens</I>, exemplifies our corporate culture and is aptly demonstrated by our long history of promoting the safe and
responsible ownership and use of firearms. We ran an advertisement in 1955 &ndash; more than 60 years ago &ndash; entitled <I>A
Symbol of Responsibility </I>in which we reiterated that, &ldquo;[w]ith the right and enjoyment of owning a firearm goes the
constant responsibility of handling it safely and using it wisely.&rdquo; A more recent version of that advertisement and a
variety of other materials can be found on our website (ruger.com) in the &ldquo;Ruger Safety&rdquo; section. This section is
accessed via a prominent link and includes the basic rules of gun handling safety; our <I>Safety Blue Book</I> and another
Ruger publication, <I>Firearms Ownership in America &ndash; Our Responsibility for the Future</I>; our now-famous
&ldquo;Father&rsquo;s Advice&rdquo; ad; a link to the National Shooting Sports Foundation (&ldquo;NSSF&rdquo;) website that
has a variety of related materials; safety videos, and more.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Safety and Innovation</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We pride ourselves on being innovative, and many of our innovations
relate to firearms safety. For example, we were the first to invent a way to incorporate a transfer bar into a Colt-type, single-action
revolver, which can help prevent accidental discharges if the user neglects to handle the revolver safely. Over the years, we have
received numerous safety-related patents and have incorporated an array of safety features and devices into our firearms for customers
who desire them. Not all customers desire these safety devices (magazine disconnects, for example), so we offer firearms in a variety
of configurations and allow customers to decide for themselves which firearm best meets their needs. Over the past decade, we have
seen relatively little safety-related litigation and have managed it effectively.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">For decades, we have roll-marked or engraved a warning directly
on our firearms reminding consumers to read their instruction manual, which is included with each firearm shipped. The instruction
manual contains a variety of warnings and important information, including the basic rules of gun handling safety, a description
of the operational characteristics of the firearm, and how to maintain and safely store the firearm.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Product Distribution</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We do not sell firearms directly to retailers or consumers. Rather,
we utilize a two-tier distribution model and primarily sell to a limited number of independent, federally licensed wholesale distributors
of firearms, some of whom we have worked with for decades. We also make modest sales to independent, federally licensed law enforcement
distributors and international distributors in other countries, but these sales represent a relatively small portion of our business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Our sales policy requires the independent, federally licensed wholesale
distributors of our products to sell only to federally licensed firearms retailers: (i) having a regular place of business; (ii)
with scheduled business hours on premises; (iii) where such business use is permitted by law; and (iv) where products are displayed
to the shooting public. As these retailers must have a Federal Firearms License (&ldquo;FFL&rdquo;), they are obligated to perform
all required background checks and may not sell to prohibited persons.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Before a new Ruger firearm can legally reach a domestic consumer,
three federally regulated transactions are typically required (manufacturer to distributor, distributor to retailer, and retailer
to consumer). These requirements are the baseline, as many states and local governments have additional regulations (waiting periods,
additional licensure requirements, <I>etc.</I>) that must be satisfied before a retailer can transfer a firearm to a consumer.
The Bureau of Alcohol, Tobacco, Firearms and Explosives (&ldquo;ATF&rdquo;) has regulatory authority over federally licensed retailers
to ensure that firearm transactions are conducted in accordance with all applicable laws.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>User Authentication</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Despite assertions to the contrary, effective &ldquo;smart gun&rdquo;
technology does not exist; thus far, those devices advanced as &ldquo;smart&rdquo; have proven unreliable, easily defeated, or
both. </P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Fundamentally, the advocated purpose of so-called &ldquo;smart guns&rdquo; is to prevent unauthorized access to firearms,
a goal we have long shared. We have been shipping locks with pistols and revolvers since 1987 &ndash; for over 30 years. We began
shipping cable locking devices with long guns in 1999 and, since then, we have shipped over 19 million locks. The instruction manuals
accompanying our firearms describe how to properly apply the locking devices and remind owners of their responsibility to store
firearms safely and responsibly. These devices, if properly used, can help prevent unauthorized access without the complexities
and drawbacks of &ldquo;smart guns.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Modern Sporting Rifles</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We do not plan to discontinue the manufacture or commercial sale
of Modern Sporting Rifles. Some of the inquiries we have received suggest a misunderstanding of how Modern Sporting Rifles operate.
A Modern Sporting Rifle is designed to fire semi-automatically, which means that the rifle will fire one shot for each pull of
the trigger, provided there is a round in the chamber and the safety is disengaged. Although the mechanism is different, this basic
operation (one shot for each pull of the trigger) is the same as the Standard Pistol Bill Ruger introduced in 1949. Modern Sporting
Rifles are used and enjoyed by law-abiding citizens for a variety of lawful purposes every day, including competition, recreation,
hunting, and personal defense, and we support their right to do so. Conversely, we do not believe that these law-abiding citizens
should be stripped of their constitutional rights due to the criminal and heinous actions of a few individuals.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">According to FBI data, rifles of all types, including Modern Sporting
Rifles, are involved in a small fraction of criminal activities. Some estimates suggest that approximately 16 million Modern Sporting
Rifles have been sold since 1990. Thus, their legitimate uses by responsible citizens far outnumber their misuses by criminals,
who clearly have serious mental health issues that should prevent them from possessing any firearm.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Regulatory Compliance</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Firearms are a heavily regulated product with literally thousands
of laws governing their manufacture, distribution and sale at the federal, state and local levels. For example, as set forth in
the ATF Form 4473, the document by which a background check is initiated for a firearm purchase, an individual &ldquo;may not receive
a firearm if prohibited by Federal or State law.&rdquo; Form 4473 also details the categories of individuals who are &ldquo;prohibited&rdquo;
from owning firearms under Federal law, including (but not limited to) individuals who: have been convicted of a crime punishable
by more than one year in prison; have been convicted of a misdemeanor of domestic violence; have been &ldquo;adjudicated as a mental
defective&rdquo; or have ever been committed to a mental institution; or are unlawful users of or addicted to any controlled substance.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We are extremely proud of our ATF compliance efforts and the robust
program we have in place. We have a number of FFLs and each licensed premises is subject to impromptu inspections by the ATF. Since
2010, the ATF has conducted five full inspections at our manufacturing facilities (two each in Newport, NH and Prescott, AZ, and
one in Mayodan, NC). We are pleased to report that these inspections resulted in no violations. In fact, we conduct our own compliance
</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">inspections using ATF protocol multiple times each year at our manufacturing facilities, which include 100% verification of all
serialized inventory.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We participate in ATF Access 2000, which allows ATF to conduct electronic
traces of Ruger firearms to assist law enforcement. If we receive a separate request from ATF for information on a Ruger firearm
recovered by law enforcement, we immediately provide the information and fully cooperate with law enforcement in its investigation.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Support of Industry Initiatives</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We have long supported efforts to better enforce existing laws.
In particular, we support FixNICS, a program launched by the NSSF in 2013 to encourage states to report to the National Instant
Criminal Background Check System (commonly referred to as &ldquo;NICS&rdquo;) all records that establish someone is prohibited
from owning a firearm under current law. To date, 16 states have adopted changes advocated by the FixNICS initiative and the number
of disqualifying mental health records submitted to NICS has increased by 170% to nearly 4.5 million, up from about 1.7 million
in December 2012. The NSSF continues to work with and encourage a number of states to submit appropriate records to NICS so that
prohibited transactions can be identified and prevented.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Through our participation in the NSSF, we also support Project ChildSafe,
which has distributed over 37 million gun locks and safety kits to over 15,000 cities nationwide, making it one of the most comprehensive
firearm safety education programs in the United States. As another example, we are fully supportive of the <I>Don&rsquo;t Lie for
the Other Guy</I> educational program, which is a joint effort by the ATF and the NSSF, the goal being to assist firearm retailers
in the detection and deterrence of &ldquo;straw purchases.&rdquo; These are only a few of the ongoing industry initiatives, and
information about them and other industry efforts can be found on the NSSF website at NSSF.org.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">As a result of these efforts, the firearm accident rate has dropped
dramatically and now is at the lowest level since 1903, when record keeping began. According to the National Safety Council&rsquo;s
&ldquo;Injury Facts &ndash; 2017 Edition,&rdquo; there was a 17% decrease in accidents involving firearms from 2014 to 2015, and
firearms-related fatalities account for three-tenths of one percent of accidental deaths from all listed causes. This decrease
was the largest percentage decline in any category and occurred during a year of near-record firearms sales.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Conclusion</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">We note again that we manufacture a lawful product, the ownership
of which is constitutionally protected. As explained above, our business model has been consistent since the inception of the Company
nearly 70 years ago. We therefore do not believe that our lawful manufacture, distribution and sale of firearms carries any financial
or reputational risks outside those set forth in our Annual Report on Form 10-K, many of which are discussed above. One way we
could unnecessarily create such a risk, however, is by succumbing to political pressure to do what is expedient. Political expediency
flies in the face of our fiduciary responsibility as stewards of the Company for the benefit of shareholders. Moreover, many of
the proposals being advanced, while well-meaning, run counter to what our customers actually want.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">As evidenced by our track record promoting the safe and responsible
ownership and use of firearms, safety innovation, and regulatory compliance, we believe that firearms safety is a laudable and
appropriate goal. However, we also believe that proper enforcement of existing laws designed to keep firearms out of the hands
of individuals who should not have them is the best approach to addressing gun violence, which is first and foremost a law enforcement
issue.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">The Company does not condone violence involving the criminal misuse
of firearms. However, the intentional criminal misuse of lawfully manufactured, distributed and sold firearms is solely the responsibility
of those who misuse them. We do not support, and cannot support, stripping millions of law-abiding citizens of their Second Amendment
right to own a firearm due to the evil actions of a small number of criminals.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Sincerely,</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 33%; border-bottom: Black 1pt solid">S/CHRISTOPHER J. KILLOY&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</TD>
    <TD STYLE="width: 34%">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; width: 33%">S/C. MICHAEL JACOBI</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>Christopher J. Killoy</TD>
    <TD>&nbsp;</TD>
    <TD>C. Michael Jacobi</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>President and Chief Executive Officer</TD>
    <TD>&nbsp;</TD>
    <TD>Chairman of the Board</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>Sturm, Ruger &amp; Company, Inc.</TD>
    <TD>&nbsp;</TD>
    <TD>Sturm, Ruger &amp; Company, Inc.</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt/150% Times New Roman, Times, Serif; margin: 0">&nbsp;</P>



<P STYLE="margin: 0"></P>

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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
