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Related Party Transactions
 12 Months Ended
Dec. 31, 2018
Related Party Transactions [Abstract]  
Related Party Transactions
17.Related Party Transactions

 

From time to time, the Company contracts with the National Rifle Association (“NRA”) for some of its promotional and advertising activities. The Company paid the NRA $0.7 million, $0.8 million and $8.4 million in 2018, 2017 and 2016, respectively. The payments in 2016 primarily related to the 2016 “Ruger $5 Million Match Campaign” and the 2015-16 “2.5 Million Gun Challenge”. One of the Company’s Directors also serves as a Director on the Board of the NRA.

 

The Company has contracted with Symbolic, Inc. (“Symbolic”) to assist in its marketing efforts. Payments to Symbolic were insignificant in 2018. During the years ended December 31, 2017 and 2016, the Company paid Symbolic $1.4 million and $1.9 million, respectively, which amounts included $0.9 million and $0.9 million, respectively, for the reimbursement of expenses paid by Symbolic on the Company’s behalf. Symbolic’s principal and founder has been the Company’s Vice President of Marketing since June 2017 and remains a partner of Symbolic.