DEFA14A 1 defa14a0423_sturmruger.htm ADDITIONAL MATERIALS

SCHEDULE 14A

________________________________

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934 (Amendment No. )

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☐ |  | Preliminary Proxy Statement
☐ |  | Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☐ |  | Definitive Proxy Statement
☒ |  | Definitive Additional Materials
☐ |  | Soliciting Material Under Rule 14a-12

Sturm, Ruger & Company, Inc.

(Name of Registrant as Specified In Its Charter)

__________________________________________________________________________________________

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

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☐ |  | Fee paid previously with preliminary materials.
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Your Vote Counts! STURM, RUGER & COMPANY, INC. 2023 Annual Meeting Vote by May 31, 2023 11:59 PM ET STURM, RUGER & COMPANY, INC. 1 LACEY PLACE SOUTHPORT, CT 06890 ATTN: KEVIN B. REID, SR. V11890-P88251 You invested in STURM, RUGER & COMPANY, INC. and it’s time to vote! You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy material for the shareholder meeting to be held on June 1, 2023. Get informed before you vote View the Notice and Proxy Statement and Form 10-K online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 18, 2023. If you would like to request a copy of the material(s) for this and/or future shareholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Smartphone users Point your camera here and vote without entering a control number Vote Virtually at the Meeting* June 1, 2023 9:00 a.m. EDT Virtually at: www.virtualshareholdermeeting.com/RGR2023 *Please check the meeting materials for any special requirements for meeting attendance.

Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming shareholder meeting. Please follow the instructions on the reverse side to vote these important matters. Voting Items Board Recommends 1. Election of Directors Nominees: 1a. John A. Cosentino, Jr. 1. Election of Directors Nominees: 1a. John A. Cosentino, Jr. For 1b. Michael O. Fifer For 1c. Sandra S. Froman For 1d. Rebecca S. Halstead For 1e. Christopher J. Killoy For 1f. Terrence G. O’Connor For 1g. Amir P. Rosenthal For 1h. Ronald C. Whitaker For 1i. Phillip C. Widman For 2. The ratification of the appointment of RSM US LLP as the independent auditors of the Company for the 2023 fiscal year. For 3. A proposal to approve The Sturm, Ruger & Company, Inc. 2023 Stock Incentive Plan. For 4. An advisory vote on the compensation of the Company’s Named Executive Officers. For 5. An advisory vote on the frequency of the shareholder vote to approve the compensation of the Named Executive Officers. 1 Year 6. A shareholder proposal seeking an assessment of Company advertising and marketing practices. Against Any other business as may properly come before the Annual Meeting or any adjournment or postponement thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. V11891-P88251