<SEC-DOCUMENT>0001213900-25-095730.txt : 20251002
<SEC-HEADER>0001213900-25-095730.hdr.sgml : 20251002
<ACCEPTANCE-DATETIME>20251002202034
ACCESSION NUMBER:		0001213900-25-095730
CONFORMED SUBMISSION TYPE:	SCHEDULE 13D/A
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20251002
DATE AS OF CHANGE:		20251002

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			STURM RUGER & CO INC
		CENTRAL INDEX KEY:			0000095029
		STANDARD INDUSTRIAL CLASSIFICATION:	ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES) [3480]
		ORGANIZATION NAME:           	04 Manufacturing
		EIN:				060633559
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13D/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-30585
		FILM NUMBER:		251371822

	BUSINESS ADDRESS:	
		STREET 1:		1 LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06490
		BUSINESS PHONE:		2032597843

	MAIL ADDRESS:	
		STREET 1:		1 LACEY PLACE
		CITY:			SOUTHPORT
		STATE:			CT
		ZIP:			06490

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Beretta Holdings S.A.
		CENTRAL INDEX KEY:			0002086731
		ORGANIZATION NAME:           	
		EIN:				000000000
		STATE OF INCORPORATION:			N4
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13D/A

	BUSINESS ADDRESS:	
		ADDRESS IS A NON US LOCATION: 	YES
		STREET 1:		9 RUE SAINTE ZITHE, L-2763
		CITY:			LUXEMBOURG
		PROVINCE COUNTRY:   	N4
		ZIP:			00000
		BUSINESS PHONE:		352 691 325 028

	MAIL ADDRESS:	
		ADDRESS IS A NON US LOCATION: 	YES
		STREET 1:		9 RUE SAINTE ZITHE, L-2763
		CITY:			LUXEMBOURG
		PROVINCE COUNTRY:   	N4
		ZIP:			00000
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13D/A
<SEQUENCE>1
<FILENAME>primary_doc.xml
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  <headerData>
    <submissionType>SCHEDULE 13D/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Beretta Holdings S.A. -->
          <cik>0002086731</cik>
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      <liveTestFlag>LIVE</liveTestFlag>


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    <coverPageHeader>
      <amendmentNo>1</amendmentNo>
      <securitiesClassTitle>Common Stock, $1.00 par value per share</securitiesClassTitle>
      <dateOfEvent>09/30/2025</dateOfEvent>
      <previouslyFiledFlag>false</previouslyFiledFlag>
      <issuerInfo>
        <issuerCIK>0000095029</issuerCIK>
        <issuerCUSIP>864159108</issuerCUSIP>
        <issuerName>STURM RUGER &amp; CO INC</issuerName>
        <address>
          <com:street1>1 Lacey Place</com:street1>
          <com:city>Southport</com:city>
          <com:stateOrCountry>CT</com:stateOrCountry>
          <com:zipCode>06890</com:zipCode>
        </address>
      </issuerInfo>
      <authorizedPersons>
        <notificationInfo>
          <personName>Robert Eckert</personName>
          <personPhoneNum>352 691 325 028</personPhoneNum>
          <personAddress>
            <com:street1>Beretta Holding S.A.</com:street1>
            <com:street2>9 rue Sainte Zithe,</com:street2>
            <com:city>Luxembourg</com:city>
            <com:stateOrCountry>N4</com:stateOrCountry>
            <com:zipCode>L-2763</com:zipCode>
          </personAddress>
        </notificationInfo>
      </authorizedPersons>
    </coverPageHeader>
    <reportingPersons>
      <reportingPersonInfo>
        <reportingPersonCIK>0002086731</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Beretta Holding S.A.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>WC</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>1454900.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>1454900.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
        <aggregateAmountOwned>1454900.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>9.002</percentOfClass>
        <typeOfReportingPerson>HC</typeOfReportingPerson>
        <commentContent>Row 13 - This percentage of the shares of Common Stock beneficially owned is based on approximately 16,162,030 shares of the Issuer's Common Stock outstanding as of July 18, 2025.</commentContent>
      </reportingPersonInfo>
    </reportingPersons>
    <items1To7>
      <item1>
        <securityTitle>Common Stock, $1.00 par value per share</securityTitle>
        <issuerName>STURM RUGER &amp; CO INC</issuerName>
        <issuerPrincipalAddress>
          <com:street1>1 Lacey Place</com:street1>
          <com:city>Southport</com:city>
          <com:stateOrCountry>CT</com:stateOrCountry>
          <com:zipCode>06890</com:zipCode>
        </issuerPrincipalAddress>
        <commentText>This Amendment No. 1 to the Schedule 13D ("Amendment No. 1") is being filed on behalf of the undersigned, Beretta Holding S.A. (the "Reporting Person"), to amend the Schedule 13D filed by the Reporting Person with the SEC on September 22, 2025 (as amended, the "Schedule 13D"). Except as specifically amended and supplemented by this Amendment No. 1, the information previously reported in the Schedule 13D remains unchanged. All capitalized terms contained herein but not otherwise defined shall have the meaning ascribed to such terms in the Schedule 13D.</commentText>
      </item1>
      <item3>
        <fundsSource>The shares purchased by the Reporting Person were purchased with working capital. The aggregate purchase price of the 1,454,900 shares beneficially owned by the Reporting Person is approximately $54.8 million, including brokerage commissions. Schedule I sets forth the transactions of the Common Stock effected by the Reporting Person during the past 60 days.</fundsSource>
      </item3>
      <item4>
        <transactionPurpose>This Item 4 is hereby amended to include the following: The Reporting Person acquired the Shares of the Issuer, which represent 9.002% of the Issuer's outstanding common stock, based on the Reporting Person's belief that the Shares represent an attractive investment opportunity within the industry.</transactionPurpose>
      </item4>
      <item5>
        <percentageOfClassSecurities>The information set forth in Items 3 and 4 of this Schedule 13D is incorporated by reference into this Item 5.

See rows (11) and (13) of the cover pages to this Schedule 13D for the aggregate number of Common Stock and percentage of the Common Stock beneficially owned by the Reporting Person.</percentageOfClassSecurities>
        <numberOfShares>See rows (7) through (10) of the cover pages to this Schedule 13D for the number of Common Stock to which the Reporting Person has the sole or shared power to vote or direct the vote and sole or shared power to dispose or to direct the disposition.</numberOfShares>
        <transactionDesc>Except as set forth in Schedule I, during the past 60 days, the Reporting Person has not effected any transaction with respect to the Issuer's Common Stock.</transactionDesc>
      </item5>
      <item7>
        <filedExhibits>1. Schedule I. Transactions in Securities.</filedExhibits>
      </item7>
    </items1To7>
    <signatureInfo>
      <signaturePerson>
        <signatureReportingPerson>Beretta Holding S.A.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Robert Eckert</signature>
          <title>Robert Eckert, General Manager of Beretta Holding S.A.</title>
          <date>10/02/2025</date>
        </signatureDetails>
      </signaturePerson>
    </signatureInfo>
  </formData>

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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ea026013101ex99-1_sturm.htm
<DESCRIPTION>TRANSACTIONS IN SECURITIES
<TEXT>
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     <TITLE></TITLE>
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<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="text-align: right; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><U>Schedule I </U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><U>Transactions During the Past 60 Days</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; width: 100%; font: 10pt Times New Roman, Times, Serif">
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center; font-weight: bold">Name of Security</TD><TD STYLE="text-align: center; font-weight: bold; padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center; font-weight: bold">Trade Date</TD><TD STYLE="text-align: center; font-weight: bold; padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center; font-weight: bold">Number of Shares Purchased</TD><TD STYLE="text-align: center; font-weight: bold; padding-bottom: 1.5pt">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1.5pt solid; text-align: center; font-weight: bold">Price Paid</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center; width: 25%">US8641591081 </TD><TD STYLE="text-align: center; width: 1%">&nbsp;</TD>
    <TD STYLE="text-align: center; width: 24%">2025-08-01 </TD><TD STYLE="text-align: center; width: 1%">&nbsp;</TD>
    <TD STYLE="width: 24%; text-align: center">47,875</TD><TD STYLE="text-align: center; width: 1%">&nbsp;</TD>
    <TD STYLE="width: 24%; text-align: center">-$1,553,920.88</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-04 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">70,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$2,299,291.50</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-05 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">38,893</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$1,301,615.99</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-06 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">23,209</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$776,956.12</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-07 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">10,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$330,462.00</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-11 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">5,200</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$177,047.52</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-14 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">10,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$345,312.76</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-08-21 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">12,397</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$427,341.85</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-04 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">5,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$172,602.30</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-08 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">5,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$179,165.48</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-15 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">51,600</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$1,942,528.87</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-16 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">50,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$1,968,306.34</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-17 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">64,500</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$2,538,960.22</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-18 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">40,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$1,571,505.94</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-19 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">150,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$5,971,195.23</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-22 </TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">104,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$4,182,929.95</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-23</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">43,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$1,834,286.05</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-26</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">31,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$1,340,424.39</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-09-30</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">50,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$2,150,658.51</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-10-01</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">80,000</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$3,469,337.87</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: rgb(204,238,255)">
    <TD STYLE="text-align: center">US8641591081</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-10-02</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">200</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$8,587.08</TD></TR>
  <TR STYLE="vertical-align: bottom; background-color: White">
    <TD STYLE="text-align: center">US8641591081</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">2025-10-03</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">600</TD><TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">-$26,416.37</TD></TR>
  </TABLE>


<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

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</SEC-DOCUMENT>
