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Stockholders' Deficit - Narrative (Details) | Jan. 31, 2023 vote class $ / shares shares | Jan. 31, 2022 $ / shares shares | Jan. 31, 2021 shares | Aug. 31, 2020 $ / shares shares | Jan. 31, 2020 shares
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Class of Stock [Line Items] |  |  |  |  |
Preferred stock authorized (shares) | 10,000,000 | 10,000,000 |  |  |
Preferred stock issued (shares) | 0 | 0 |  |  |
Preferred stock outstanding (shares) | 0 | 0 |  |  |
Number of classes of common stock | class | 2 |  |  |  |
Class A Common Stock |  |  |  |  |
Class of Stock [Line Items] |  |  |  |  |
Number of votes each share is entitled to | vote | 40 |  |  |  |
Shares to be issued upon conversion (shares) | 1 |  |  |  |
Common stock authorized (shares) | 3,264,000 | 3,264,000 |  |  |
Common stock issued (shares) | 3,264,000 | 3,264,000 |  |  |
Common stock outstanding (shares) | 3,264,000 | 3,264,000 |  |  |
Class B Common Stock |  |  |  |  |
Class of Stock [Line Items] |  |  |  |  |
Number of votes each share is entitled to | vote | 1 |  |  |  |
Common stock authorized (shares) | 500,000,000 | 500,000,000 |  |  |
Common stock issued (shares) | 31,573,000 | 29,730,000 |  |  |
Common stock outstanding (shares) | 31,573,000 | 29,730,000 |  |  |
Class B Common Stock Warrants |  |  |  |  |
Class of Stock [Line Items] |  |  |  |  |
Exercise price of warrants (in usd per share) | $ / shares | $ 34.35 |  |  | $ 0.01 |
Credit Facility | Class B Common Stock Warrants |  |  |  |  |
Class of Stock [Line Items] |  |  |  |  |
Number of shares that can be purchased (shares) | 3,333 | 125,000 |  | 100,000 |
Exercise price of warrants (in usd per share) | $ / shares |  | $ 17.8736 |  |  |
Common Stock | Class A Common Stock |  |  |  |  |
Class of Stock [Line Items] |  |  |  |  |
Common stock authorized (shares) | 3,263,659 | 3,263,659 |  |  |
Common stock outstanding (shares) | 3,263,659 | 3,263,659 | 3,263,659 |  | 3,263,659
Common Stock | Class B Common Stock |  |  |  |  |
Class of Stock [Line Items] |  |  |  |  |
Common stock authorized (shares) | 500,000,000 | 500,000,000 |  |  |
Common stock issued (shares) | 31,572,826 | 29,729,822 |  |  |
Common stock outstanding (shares) | 31,572,826 | 29,729,822 | 27,271,435 |  | 24,985,698

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