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INTANGIBLE ASSETS - Summary (Details) - ARS ($) $ in Thousands | 12 Months Ended
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Dec. 31, 2019 | Dec. 31, 2018
INTANGIBLE ASSETS |  |
At the beginning of the year | $ 4,170,146 |
At the End of the year | 4,372,514 | $ 4,170,146
Goodwill [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 2,678,965 |
At the End of the year | 2,692,794 | 2,678,965
Brand [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 146,907 |
At the End of the year | 146,907 | 146,907
Other intangible assets [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 1,344,274 |
At the End of the year | 1,532,813 | 1,344,274
Gross carrying amount |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 5,053,926 | 1,978,730
Additions | 664,924 | 3,871,360
Business combinations |  | 2,520
Disposals | 4,269 | 798,684
At the End of the year | 5,714,581 | 5,053,926
Gross carrying amount | Goodwill [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 2,678,965 | 255,323
Additions | 13,829 | 2,423,642
At the End of the year | 2,692,794 | 2,678,965
Gross carrying amount | Brand [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 146,907 |
Additions |  | 146,907
At the End of the year | 146,907 | 146,907
Gross carrying amount | Other intangible assets [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 2,228,054 | 1,723,407
Additions | 651,095 | 1,300,811
Business combinations |  | 2,520
Disposals | 4,269 | 798,684
At the End of the year | 2,874,880 | 2,228,054
Accumulated depreciation and amortisation [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | (883,780) | (1,271,996)
Business combinations |  | (2,143)
Disposals | (120) | (618,809)
Of the year | (458,407) | (228,450)
At the End of the year | (1,342,067) | (883,780)
Accumulated depreciation and amortisation [member] | Other intangible assets [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | (883,780) | (1,271,996)
Business combinations |  | (2,143)
Disposals | (120) | (618,809)
Of the year | (458,407) | (228,450)
At the End of the year | $ (1,342,067) | $ (883,780)

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