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INTANGIBLE ASSETS - Summary (Details) - ARS ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2019
Dec. 31, 2018
INTANGIBLE ASSETS    
At the beginning of the year $ 4,170,146  
At the End of the year 4,372,514 $ 4,170,146
Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year 2,678,965  
At the End of the year 2,692,794 2,678,965
Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 146,907  
At the End of the year 146,907 146,907
Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 1,344,274  
At the End of the year 1,532,813 1,344,274
Gross carrying amount    
INTANGIBLE ASSETS    
At the beginning of the year 5,053,926 1,978,730
Additions 664,924 3,871,360
Business combinations   2,520
Disposals 4,269 798,684
At the End of the year 5,714,581 5,053,926
Gross carrying amount | Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year 2,678,965 255,323
Additions 13,829 2,423,642
At the End of the year 2,692,794 2,678,965
Gross carrying amount | Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 146,907  
Additions   146,907
At the End of the year 146,907 146,907
Gross carrying amount | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 2,228,054 1,723,407
Additions 651,095 1,300,811
Business combinations   2,520
Disposals 4,269 798,684
At the End of the year 2,874,880 2,228,054
Accumulated depreciation and amortisation [member]    
INTANGIBLE ASSETS    
At the beginning of the year (883,780) (1,271,996)
Business combinations   (2,143)
Disposals (120) (618,809)
Of the year (458,407) (228,450)
At the End of the year (1,342,067) (883,780)
Accumulated depreciation and amortisation [member] | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year (883,780) (1,271,996)
Business combinations   (2,143)
Disposals (120) (618,809)
Of the year (458,407) (228,450)
At the End of the year $ (1,342,067) $ (883,780)