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INTANGIBLE ASSETS - Summary (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2021
ARS ($)
Dec. 31, 2020
ARS ($)
INTANGIBLE ASSETS    
At the beginning of the year $ 10,237,674  
At the End of the year $ 11,422,105 $ 10,237,674
Weighted average cost of capital, measurement input [member]    
INTANGIBLE ASSETS    
Average cost of capital (WACC) 14  
Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year $ 5,494,180  
At the End of the year 5,494,180 5,494,180
Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 301,881  
At the End of the year 301,881 301,881
Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 4,441,613  
At the End of the year 5,626,044 4,441,613
Gross carrying amount    
INTANGIBLE ASSETS    
At the beginning of the year 14,307,735 11,692,729
Additions 3,228,118 2,636,556
Disposals (17,528) (21,550)
At the End of the year 17,518,325 14,307,735
Gross carrying amount | Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year 5,494,180 5,483,173
Additions   11,007
At the End of the year 5,494,180 5,494,180
Gross carrying amount | Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 301,881 301,881
At the End of the year 301,881 301,881
Gross carrying amount | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 8,511,674 5,907,675
Additions 3,228,118 2,625,549
Disposals (17,528) (21,550)
At the End of the year 11,722,264 8,511,674
Accumulated depreciation and amortisation [member]    
INTANGIBLE ASSETS    
At the beginning of the year (4,070,061) (2,757,855)
Disposals 5,849 106
Of the year (2,032,008) (1,312,100)
At the End of the year (6,096,220) (4,070,061)
Accumulated depreciation and amortisation [member] | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year (4,070,061) (2,757,855)
Disposals 5,849 106
Of the year (2,032,008) (1,312,100)
At the End of the year $ (6,096,220) $ (4,070,061)