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INTANGIBLE ASSETS - Summary (Details) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2023 ARS ($) | Dec. 31, 2022 ARS ($)
INTANGIBLE ASSETS |  |
At the beginning of the year | $ 69,368,706 |
At the End of the year | $ 67,634,055 | $ 69,368,706
Cost model | Weighted average cost of capital, measurement input [member] |  |
INTANGIBLE ASSETS |  |
Average cost of capital (WACC) | 15.6 |
Goodwill [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | $ 31,027,144 |
At the End of the year | 27,027,144 | 31,027,144
Brand [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 1,831,210 |
At the End of the year | 1,831,210 | 1,831,210
Other intangible assets [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 36,510,352 |
At the End of the year | 38,775,701 | 36,510,352
Gross carrying amount |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 121,103,824 | 106,266,317
Additions | 16,916,944 | 17,707,912
Impairment | (4,000,000) | (2,300,599)
Disposals | (756,231) | (569,806)
At the End of the year | 133,264,537 | 121,103,824
Gross carrying amount | Goodwill [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 31,027,144 | 33,327,743
Impairment | (4,000,000) | (2,300,599)
At the End of the year | 27,027,144 | 31,027,144
Gross carrying amount | Brand [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 1,831,210 | 1,831,210
At the End of the year | 1,831,210 | 1,831,210
Gross carrying amount | Other intangible assets [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | 88,245,470 | 71,107,364
Additions | 16,916,944 | 17,707,912
Disposals | (756,231) | (569,806)
At the End of the year | 104,406,183 | 88,245,470
Accumulated depreciation and amortisation [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | (51,735,118) | (36,979,731)
Disposals | 93,369 | 485,868
Of the year | (13,988,733) | (15,241,255)
At the End of the year | (65,630,482) | (51,735,118)
Accumulated depreciation and amortisation [member] | Other intangible assets [member] |  |
INTANGIBLE ASSETS |  |
At the beginning of the year | (51,735,118) | (36,979,731)
Disposals | 93,369 | 485,868
Of the year | (13,988,733) | (15,241,255)
At the End of the year | $ (65,630,482) | $ (51,735,118)

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