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INTANGIBLE ASSETS - Summary (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2023
ARS ($)
Dec. 31, 2022
ARS ($)
INTANGIBLE ASSETS    
At the beginning of the year $ 69,368,706  
At the End of the year $ 67,634,055 $ 69,368,706
Cost model | Weighted average cost of capital, measurement input [member]    
INTANGIBLE ASSETS    
Average cost of capital (WACC) 15.6  
Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year $ 31,027,144  
At the End of the year 27,027,144 31,027,144
Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 1,831,210  
At the End of the year 1,831,210 1,831,210
Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 36,510,352  
At the End of the year 38,775,701 36,510,352
Gross carrying amount    
INTANGIBLE ASSETS    
At the beginning of the year 121,103,824 106,266,317
Additions 16,916,944 17,707,912
Impairment (4,000,000) (2,300,599)
Disposals (756,231) (569,806)
At the End of the year 133,264,537 121,103,824
Gross carrying amount | Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year 31,027,144 33,327,743
Impairment (4,000,000) (2,300,599)
At the End of the year 27,027,144 31,027,144
Gross carrying amount | Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 1,831,210 1,831,210
At the End of the year 1,831,210 1,831,210
Gross carrying amount | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 88,245,470 71,107,364
Additions 16,916,944 17,707,912
Disposals (756,231) (569,806)
At the End of the year 104,406,183 88,245,470
Accumulated depreciation and amortisation [member]    
INTANGIBLE ASSETS    
At the beginning of the year (51,735,118) (36,979,731)
Disposals 93,369 485,868
Of the year (13,988,733) (15,241,255)
At the End of the year (65,630,482) (51,735,118)
Accumulated depreciation and amortisation [member] | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year (51,735,118) (36,979,731)
Disposals 93,369 485,868
Of the year (13,988,733) (15,241,255)
At the End of the year $ (65,630,482) $ (51,735,118)