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INTANGIBLE ASSETS - Summary (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
ARS ($)
Dec. 31, 2023
ARS ($)
INTANGIBLE ASSETS    
At the beginning of the year $ 147,282,372  
At the End of the year $ 166,012,077 $ 147,282,372
Cost model | Weighted average cost of capital, measurement input [member]    
INTANGIBLE ASSETS    
Average cost of capital (WACC) 14.1  
Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year $ 58,855,290  
At the End of the year 58,855,290 58,855,290
Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 3,987,708  
At the End of the year 3,987,708 3,987,708
Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 84,439,374  
At the End of the year 103,169,079 84,439,374
Gross carrying amount    
INTANGIBLE ASSETS    
At the beginning of the year 290,201,692 263,720,080
Additions 45,918,031 36,838,951
Impairment   (8,710,544)
Disposals (445,618) (1,646,795)
At the End of the year 335,674,105 290,201,692
Gross carrying amount | Goodwill [member]    
INTANGIBLE ASSETS    
At the beginning of the year 58,855,290 67,565,834
Impairment   (8,710,544)
At the End of the year 58,855,290 58,855,290
Gross carrying amount | Brand [member]    
INTANGIBLE ASSETS    
At the beginning of the year 3,987,708 3,987,708
At the End of the year 3,987,708 3,987,708
Gross carrying amount | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year 227,358,694 192,166,538
Additions 45,918,031 36,838,951
Disposals (445,618) (1,646,795)
At the End of the year 272,831,107 227,358,694
Accumulated depreciation and amortisation    
INTANGIBLE ASSETS    
At the beginning of the year (142,919,320) (112,660,272)
Disposals 14,520 203,324
Of the year (26,728,188) (30,462,372)
At the End of the year (169,662,028) (142,919,320)
Accumulated depreciation and amortisation | Other intangible assets [member]    
INTANGIBLE ASSETS    
At the beginning of the year (142,919,320) (112,660,272)
Disposals 14,520 203,324
Of the year (26,728,188) (30,462,372)
At the End of the year $ (169,662,028) $ (142,919,320)