<SEC-DOCUMENT>0001775195-24-000010.txt : 20240613
<SEC-HEADER>0001775195-24-000010.hdr.sgml : 20240613
<ACCEPTANCE-DATETIME>20240613172103
ACCESSION NUMBER:		0001775195-24-000010
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240613
DATE AS OF CHANGE:		20240613

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SOUTH PLAINS FINANCIAL, INC.
		CENTRAL INDEX KEY:			0001163668
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		ORGANIZATION NAME:           	02 Finance
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			TX
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-38895
		FILM NUMBER:		241042202

	BUSINESS ADDRESS:	
		STREET 1:		5219 CITY BANK PARKWAY
		CITY:			LUBBOCK
		STATE:			TX
		ZIP:			79407-3544
		BUSINESS PHONE:		806-792-7101

	MAIL ADDRESS:	
		STREET 1:		5219 CITY BANK PARKWAY
		CITY:			LUBBOCK
		STATE:			TX
		ZIP:			79407-3544

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	SOUTH PLAINS FINANCIAL INC
		DATE OF NAME CHANGE:	20011214

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Griffith Curtis C
		CENTRAL INDEX KEY:			0001775195
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		5219 CITY BANK PARKWAY
		CITY:			LUBBOCK
		STATE:			TX
		ZIP:			79407-3544
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001775195</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001163668</issuerCik>
      <issuerName>South Plains Financial, Inc. </issuerName>
      <secFileNumber>001-38895</secFileNumber>
      <issuerAddress>
        <com:street1>5219 City Bank Parkway</com:street1>
        <com:city>Lubbock</com:city>
        <com:stateOrCountry>TX</com:stateOrCountry>
        <com:zipCode>79407</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>806-792-7101</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Griffith Curtis C</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
        <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Raymond James &amp; Associates, Inc.</name>
        <address>
          <com:street1>880 Carillon Parkway</com:street1>
          <com:city>St. Petersburg</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33716</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>50000</noOfUnitsSold>
      <aggregateMarketValue>1315000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>16419362</noOfUnitsOutstanding>
      <approxSaleDate>06/13/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>03/11/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Shares received from Issuer as a result of a 29-for-1 stock dividend</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>150000</amountOfSecuritiesAcquired>
      <paymentDate>03/11/2019</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>06/13/2024</noticeDate>
      <signature>/s/ Curtis C. Griffith </signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
