<SEC-DOCUMENT>0001137774-12-000019.txt : 20120213
<SEC-HEADER>0001137774-12-000019.hdr.sgml : 20120213
<ACCEPTANCE-DATETIME>20120213165238
ACCESSION NUMBER:		0001137774-12-000019
CONFORMED SUBMISSION TYPE:	SC 13G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20120213
DATE AS OF CHANGE:		20120213

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HEARTLAND EXPRESS INC
		CENTRAL INDEX KEY:			0000799233
		STANDARD INDUSTRIAL CLASSIFICATION:	TRUCKING (NO LOCAL) [4213]
		IRS NUMBER:				930926999
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-39197
		FILM NUMBER:		12599911

	BUSINESS ADDRESS:	
		STREET 1:		901 NORTH KANSAS AVENUE
		CITY:			NORTH LIBERTY
		STATE:			IA
		ZIP:			52317
		BUSINESS PHONE:		3196263600

	MAIL ADDRESS:	
		STREET 1:		901 NORTH KANSAS AVENUE
		CITY:			NORTH LIBERTY
		STATE:			IA
		ZIP:			52317

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRUDENTIAL FINANCIAL INC
		CENTRAL INDEX KEY:			0001137774
		STANDARD INDUSTRIAL CLASSIFICATION:	LIFE INSURANCE [6311]
		IRS NUMBER:				223703799
		STATE OF INCORPORATION:			NJ
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G

	BUSINESS ADDRESS:	
		STREET 1:		751 BROAD ST
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102
		BUSINESS PHONE:		9738026000

	MAIL ADDRESS:	
		STREET 1:		751 BROAD ST
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G
<SEQUENCE>1
<FILENAME>hear.htm
<TEXT>
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DOCUMENT TYPE             SC 13G<BR>
TEXT<BR>
<BR><BR>


SECURITIES AND EXCHANGE COMMISSION<BR>

Washington,  D.C.    20549<BR>

SCHEDULE 13G<BR>
Under the Securities Exchange Act of 1934<BR><BR>

<BR>
Name of Issuer:       HEARTLAND EXPRESS INC <BR>
_____________________________________________________<BR>

Title of Class<BR>
of Securities:  Common Stock<BR>
<BR>
CUSIP Number:    422347104<BR>
<BR>
1)  NAME AND I.R.S. IDENTIFICATION NO. OF REPORTING PERSON<BR>
<BR>
	Prudential Financial, Inc.	    22-3703799<BR>
<BR>
2.) MEMBER OF A GROUP: 	(a)  N/A<BR>
					(b)  N/A<BR>
<BR>
3)  SEC USE ONLY:<BR>
<BR><BR><BR>


4)  PLACE OF ORGANIZATION:	New Jersey<BR>
<BR>
NUMBER OF SHARES BENEFICIALLY OWNED BY REPORTING PERSON WITH:<BR>
<BR>
5)  Sole Voting Power:		518,471			See
Exhibit A<BR>
6)  Shared Voting Power:	2,630,565		See Exhibit A<BR>
7)  Sole Dispositive Power:	518,471		See Exhibit A<BR>
8)  Shared Dispositive Power:	4,585,011		See Exhibit A<BR>
<BR>
9)  AGGREGATE AMOUNT BENEFICIALLY OWNED:<BR>
			5,103,482	See Exhibit A <BR>
<BR>
10)  AGGREGATE AMOUNT IN ROW (9) EXCLUDES SHARES:	Not Applicable<BR>
<BR>
11) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9):<BR>
			5.9 See Exhibit A<BR>
<BR>
12) TYPE OF REPORTING PERSON:  HC<BR>
<BR>
ITEM 1(a).  NAME OF ISSUER:<BR>
<BR>
                      HEARTLAND EXPRESS INC <BR>
<BR>
ITEM 1(b).  ADDRESS OF ISSUER'S EXECUTIVE OFFICES:<BR>
<BR>
                      HEARTLAND EXPRESS INC
901 NORTH KANSAS AVENUE
NORTH LIBERTY , IA   52317
<BR>
<BR>
ITEM 2(a).  NAME OF PERSON FILING:<BR>
<BR>
		 Prudential Financial, Inc.<BR>
<BR>
ITEM 2(b).  ADDRESS OF PRINCIPAL BUSINESS OFFICE:<BR>
<BR>
			751 Broad Street<BR>
			Newark, New Jersey  07102-3777<BR>
<BR>
ITEM 2(c).  CITIZENSHIP:<BR>
<BR>
			New Jersey<BR>
<BR>
ITEM 2(d).  TITLE OF CLASS OF SECURITIES:<BR>
<BR>
			Common Stock<BR>
<BR>
ITEM 2(e).  CUSIP NUMBER:<BR>
<BR>
			422347104<BR>
<BR>
ITEM 3.		The Person filing this statement is a Parent Holding
Company as<BR>
                defined in Section 240.13d-1(b)(1)(ii)(G) of the Securities
Exchange<BR>
                Act of 1934.<BR>
<BR>
ITEM 4.  OWNERSHIP:<BR>
<BR>
		(a) Number of Shares<BR>
		      Beneficially Owned:		5,103,482  See Exhibit
A<BR>
<BR>
		(b) Percent of Class:		5.9<BR>
<BR>
<BR>
<PRE style="FONT-SIZE: 12px; COLOR: #000000; LINE-HEIGHT: 14px;
FONT-FAMILY:Courier New; TEXT-DECORATION: none">
(c) Powers                No. Of Shares<BR>
   -----------           -------------------- <BR>
Sole power to vote or    518,471  See Exhibit A
to direct the vote<BR>
Shared power to vote or   2,630,565  See Exhibit A
to direct the vote<BR>
Sole power to dispose or  518,471 See Exhibit A
to direct disposition<BR>
Shared power to dispose   4,585,011  See Exhibit A
or to direct disposition</PRE>
<BR>
ITEM 5.  OWNERSHIP OF 5% OR LESS OF A CLASS:<BR>
<BR>
		Not Applicable
<BR>
<BR>
ITEM 6.  OWNERSHIP OF MORE THAN 5% ON BEHALF OF<BR>
	 ANOTHER PERSON:<BR>
<BR>
		See Exhibit A<BR>
<BR>
ITEM 7.	IDENTIFICATION AND CLASSIFICATION OF THE<BR>
	SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING<BR>
	REPORTED ON BY THE ULTIMATE PARENT COMPANY:<BR>
<BR>
		See Exhibit A<BR>
<BR>
ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF<BR>
	 MEMBERS OF THE GROUP:<BR>
<BR>
		Not Applicable<BR>
<BR>
ITEM 9.  NOTICE OF DISSOLUTION OF GROUP:<BR>
<BR>
		Not Applicable<BR>
<BR>
ITEM 10.  CERTIFICATION:<BR>
<BR>
		<P>
By signing below, Prudential Financial, Inc. certifies that, to the best of
its<BR>
knowledge and belief, the securities referred to above were acquired<BR>
and are held in the ordinary course of business and were not acquired<BR>
and are not held for the purpose of or with the effect of changing or<BR>
influencing the control of the issuer of the securities and were not
acquired<BR>
and are not held in connection with or as a participant in any transaction<BR>
having that purpose or effect.</P><BR>

<P>
The filing of this statement should not be construed as an admission that<BR>
Prudential Financial, Inc. is, for purposes of Sections 13 or 16 of the
Securities<BR>
Exchange Act of 1934, the beneficial owner of such shares.</P><BR>
				SIGNATURE<BR>
<BR>
	After reasonable inquiry and to the best of its knowledge and
belief,<BR>
Prudential Financial, Inc. certifies that the information set forth in this<BR>
statement is true, complete and correct.<BR>
<BR>
PRUDENTIAL FINANCIAL, INC.
<BR>
<BR>
	By:	Richard Baker<BR>
		Second Vice President<BR>
<BR>
	Date:	02/13/2012<BR>
	As of:	12/31/2011<BR>
<BR>

				Exhibit A<BR>
				--------------<BR>
<BR>

ITEM 6.	 OWNERSHIP:<BR>
<BR>
<PRE style="FONT-SIZE: 12px; COLOR: #000000; LINE-HEIGHT: 14px;
FONT-FAMILY:Courier New; TEXT-DECORATION: none">
Prudential Financial, Inc. may be deemed the beneficial owner of securities
beneficially owned by the Item 7 listed entities and may have direct or
indirect voting and/or investment discretion over 5,103,482 shares which are
held for it's own benefit or for the benefit of its clients by its separate
accounts, externally managed accounts, registered investment companies,
subsidiaries and/or other affiliates.  Prudential Financial, Inc.  is reporting
the combined holdings of these entities for the purpose of administrative
convenience.

These shares were acquired in the ordinary course of business, and not with the
purpose or effect of changing or influencing control of the Issuer.  The filing
of this statement should not be construed as an admission that Prudential
Financial, Inc. is, for the purposes of Sections 13 or 16 of the Securities
Exchange Act of 1934, the beneficial owner of these shares.
</PRE>
<BR>
<BR>
ITEM 7.		IDENTIFICATION/CLASSIFICATION:<BR>
<BR>
Prudential Financial, Inc. is a Parent Holding Company and the indirect parent
of the following Registered Investment Advisers:<BR>
<BR>
<BR>
<BR>
<PRE>
<B>
<Table Border = "0">
<TR><TD><p><font size="2" face="Default Sans Serif">
<B> The Prudential Insurance Company of America</B>
</font></p></TD><TD><p><font size="2" face="Default Sans Serif">
<B> IC,IA</B>
</font></TD></TR><TR><TD><p><font size="2" face="Default Sans Serif">
<B> Jennison Associates LLC</B>
</font></TD><TD><p><font size="2" face="Default Sans Serif">
<B> IA</B>
</font></TD></TR><TR><TD><p><font size="2" face="Default Sans Serif">
<B> Prudential Investment Management, Inc.</B>
</font></TD><TD><p><font size="2" face="Default Sans Serif">
<B> IA</B>
</font></TD></TR><TR><TD><p><font size="2" face="Default Sans Serif">
<B> Quantitative Management Associates LLC</B>
</font></TD><TD><p><font size="2" face="Default Sans Serif">
<B> IA</B>
</font></TD></TR>
</Table>
</PRE>
<BR>
</B>
Jennison Associates LLC may be deemed to be the beneficial owner of 5% or
greater of the outstanding shares of the security class being reported on this
Schedule 13G.<BR>
<BR>
<BR>
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