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REVENUE | 6 Months Ended
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Jun. 30, 2024
REVENUE |
REVENUE | 2. REVENUE Product sales primarily consist of sales of mobile homes to consumers and mobile home parks through various sales channels, which include Direct Sales, Commercial Sales, Inventory Finance Sales, and Retail Store Sales. Direct Sales include homes sold directly to independent retailers or customers that are not financed by the Company and are not sold under an inventory finance arrangement. These types of homes are generally paid for prior to shipment. Commercial Sales include homes sold to mobile home parks under commercial loan programs or paid for upfront. Inventory Finance Sales include sales of homes to independent retailers, or dealers, who then resell the homes to consumers. Retail Store Sales are homes sold through Company-owned retail locations. Inventory Finance Sales and Retail Store Sales of homes may be financed by the Company or a third party, or they may be paid in cash. Revenue from product sales is recognized when the performance obligation under the terms of a contract with our customer is satisfied, which typically occurs upon delivery and transfer of title of the home, as this depicts when control of the promised good is transferred to our customers. For inventory financed sales, the independent dealer enters into a financing arrangement with the Company and is required to make monthly interest payments. Interest income is recorded separately in the statement of income. For other financed sales by the Company, the individual customer enters into a sales and financing contract and is required to make a down payment. These financed sales contain a significant financing component and any interest income is recorded separately in the statement of income. Revenue is measured as the amount of consideration expected to be received in exchange for transferring the homes to the customers. Sales and other similar taxes collected concurrently with revenue-producing activities are excluded from revenue. The Company made an accounting policy election to account for any shipping and handling costs that occur after the transfer of control as a fulfillment cost that is accrued when control is transferred. Warranty obligations associated with the sale of a unit are assurance-type warranties for a period of twelve months that are a guarantee of the home’s intended functionality and, therefore, do not represent a distinct performance obligation within the context of the contract. The Company has elected to use the practical expedient to expense the incremental costs of obtaining a contract if the amortization period of the asset that the Company would have otherwise recognized is one year or less. Contract costs, which include commissions incurred related to the sale of homes, are expensed at the point-in-time when the related revenue is recognized. Warranty costs and contract costs are included in selling, general and administrative expenses in the statements of income. Warranty and contract costs were $381 and $765 for the three months ended June 30, 2024 and 2023, respectively, and $813 and $1,394 for the six months ended June 30, 2024 and 2023, respectively. For the three months ended June 30, 2024 and 2023, total cost of product sales included $1,340 and $3,949 of costs relating to subcontracted production for commercial sales, transportation and delivery costs, and certain other costs incurred for retail store and commercial sales. For the six months ended June 30, 2024 and 2023, total cost of product sales included $2,748 and $6,573 of costs relating to subcontracted production for commercial sales, transportation and delivery costs, and certain other costs incurred for retail store and commercial sales. Other revenue consists of contract deposit forfeitures, consignment fees, commercial lease rents, service fees and other miscellaneous income. Consignment fees are charged to independent retailers on a monthly basis for homes held by the independent retailers pursuant to a consignment arrangement until the home is sold to an individual customer. Consignment fees are determined as a percentage of the home’s wholesale price to the independent dealer. Revenue recognition for consignment fees is recognized over time using the output method as it provides a faithful depiction of the Company’s performance toward completion of the performance obligation under the contract and the value transferred to the independent retailer for the time the home is held under consignment. Revenue for commercial leases is recognized as earned monthly over a contractual period of 96 or 120 months. Revenue for service fees and miscellaneous income is recognized at a point in time when the performance obligation is satisfied. Sales Concentration. The following table presents mobile home park (“MHP”) sales to independent third parties and their affiliates that are greater than 5.0% of our total product sales for the three and six months ended June 30, 2024 and 2023: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three months ended June 30, | ​ | Six months ended June 30,
​ | ​ | 2024 | ​ | 2023 | ​ | 2024 | ​ | 2023
​ | ​ | ​ | ​ | ​ | % of | ​ | ​ | ​ | ​ | % of | ​ | ​ | ​ | ​ | % of | ​ | ​ | ​ | ​ | % of
​ | ​ | ​ | ​ | ​ | Product | ​ | ​ | ​ | ​ | Product | ​ | ​ | ​ | ​ | Product | ​ | ​ | ​ | ​ | Product
​ | ​ | Sales |  | Sales | ​ | Sales |  | Sales | ​ | Sales |  | Sales | ​ | Sales |  | Sales
Independent 3rd party | ​ | $ | 2,471 | ​ | 7.8 | ​ | $ | 3,886 | ​ | 9.6 | ​ | $ | 5,450 | ​ | 8.7 | ​ | ​ | 9,534 | ​ | 11.8
Independent 3rd party | ​ |  | 2,114 | ​ | 6.7 | ​ |  | 2,092 | ​ | 5.2 | ​ |  | 3,677 | ​ | 5.9 | ​ |  | ​ | ​ | ​
​ No other MHP customer accounted for more than 5.0% of our total product sales. ​ Disaggregation of Revenue. The following table summarizes customer contract revenues disaggregated by the source of the revenue for the three and six months ended June 30, 2024 and 2023: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | Three months ended | ​ | Six months ended
​ | ​ | June 30, | ​ | June 30,
​ | ​ | 2024 |  | 2023 | ​ | 2024 |  | 2023
Product sales: | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Direct sales | ​ | $ | 3,372 | ​ | $ | 3,752 | ​ | $ | 5,167 | ​ | $ | 11,178
Commercial sales | ​ |  | 11,248 | ​ |  | 15,893 | ​ |  | 24,850 | ​ |  | 31,458
Inventory finance sales | ​ | ​ | 9,154 | ​ | ​ | 15,675 | ​ | ​ | 17,618 | ​ | ​ | 29,290
Retail store sales | ​ | ​ | 4,441 | ​ | ​ | 4,282 | ​ | ​ | 9,236 | ​ | ​ | 8,248
Other product sales (1) | ​ |  | 3,437 | ​ |  | 2,714 | ​ |  | 5,613 | ​ |  | 5,323
Total product sales | ​ |  | 31,652 | ​ |  | 42,316 | ​ |  | 62,484 | ​ |  | 85,497
Consumer, MHP and dealer loans interest: | ​ |  |  | ​ |  |  | ​ |  |  | ​ |  |
Interest - consumer installment notes | ​ |  | 5,155 | ​ |  | 4,825 | ​ |  | 10,255 | ​ |  | 9,482
Interest - MHP notes | ​ |  | 3,987 | ​ |  | 3,663 | ​ |  | 8,595 | ​ |  | 6,711
Interest - dealer finance notes | ​ | ​ | 702 | ​ | ​ | — | ​ | ​ | 1,627 | ​ | ​ | —
Total consumer, MHP and dealer loans interest | ​ |  | 9,844 | ​ |  | 8,488 | ​ |  | 20,477 | ​ |  | 16,193
Other | ​ |  | 999 | ​ |  | 1,832 | ​ |  | 2,777 | ​ |  | 3,803
Total net revenue | ​ | $ | 42,495 | ​ | $ | 52,636 | ​ | $ | 85,738 | ​ | $ | 105,493
| (1) | Other product sales revenue from ancillary products and services including parts, freight and other services
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