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Segment and Geographic Information | 6 Months Ended
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Sep. 30, 2015
Segment Reporting [Abstract] |
Segment and Geographic Information | Segment and Geographic Information In the fourth quarter of fiscal year 2015, the Company made certain segment realignments in order to conform to the way the Company manages segment performance. This realignment was driven primarily by the acquisition of Appia on March 6, 2015. The Company has recast prior period amounts to provide visibility and comparability. None of these changes impacts the Company’s previously reported consolidated net revenue, gross margin, operating income, net income, or earnings per share. The Company manages its business in four operating segments: Ignite, IQ, Appia Core, and Content. The four operating segments have been aggregated into two reportable segments: Advertising and Content. Our chief operating decision maker does not evaluate operating segments using asset information. The Company has considered guidance in Accounting Standards Codification (ASC) 280 in reaching its conclusion with respect to aggregating its operating segments into two reportable segments. Specifically, the Company has evaluated guidance in ASC 280-10-50-11 and determined that aggregation is consistent with the objectives of ASC 280, in that aggregation into two reportable segments allows users of our financial statements to view the Company’s business through the eyes of management, based upon the way management reviews performance and makes decisions. Additional factors that were considered included: whether or not the operating segments have similar economic characteristics, the nature of the products/services under each operating segment, the nature of the production/go to market process, the type and geographic location of our customers, and the distribution of our products/services. The following information sets forth segment information on our net sales and loss from operations for the three and six months ended September 30, 2015 and 2014, respectively.
|  | Content |  | Advertising |  | Total
Three Months Ended September 30, 2015 |  |  |  |  |  |
Net revenues |  | $ | 7,070 |  |  | $ | 13,664 |  |  | $ | 20,734 |
Loss from operations |  | (3,512 | ) |  | (4,632 | ) |  | (8,144 | )
Three Months Ended September 30, 2014 |  |  |  |  |  |  |
Net revenues |  | $ | 4,597 |  |  | $ | 865 |  |  | $ | 5,462 |
Loss from operations |  | $ | (2,621 | ) |  | $ | (2,024 | ) |  | $ | (4,645 | )
|  | Content |  | Advertising |  | Total
Six Months Ended September 30, 2015 |  |  |  |  |  |
Net revenues |  | $ | 14,140 |  |  | $ | 25,280 |  |  | $ | 39,420 |
Loss from operations |  | (5,517 | ) |  | (9,778 | ) |  | (15,295 | )
Six Months Ended September 30, 2014 |  |  |  |  |  |  |  |  |
Net revenues |  | 9,909 |  |  | 1,107 |  |  | 11,016 |
Loss from operations |  | $ | (5,468 | ) |  | $ | (3,857 | ) |  | $ | (9,325 | )
The following information sets forth geographic information on our net sales for the three and six months ended September 30, 2015 and 2014. Net revenues by geography are based on the billing addresses of our customers. Our largest customer accounted for 29.2% and 29.4% of net revenues in the three and six months ended September 30, 2015 and 52.6% and 58.5% in the three and six months ended September 30, 2014, respectively.
|  | Three Months Ended September 30,
|  | 2015 |  | 2014
Net revenues |  |  |  |
North America |  | $ | 13,559 |  |  | $ | 602 |
EMEA |  | 24 |  |  | 678 |
APAC |  | 7,151 |  |  | 4,182 |
Consolidated net revenues |  | $ | 20,734 |  |  | $ | 5,462 |
|  | Six Months Ended September 30,
|  | 2015 |  | 2014
Net revenues |  |  |  |
North America |  | $ | 25,074 |  |  | $ | 592 |
EMEA |  | 291 |  |  | 1,358 |
APAC |  | 14,055 |  |  | 9,066 |
Consolidated net revenues |  | $ | 39,420 |  |  | $ | 11,016 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 + Details
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