XML 42 R31.htm IDEA: XBRL DOCUMENT
v3.5.0.2

Segment and Geographic Information (Tables) | 6 Months Ended
--- | ---
Sep. 30, 2016
Segment Reporting [Abstract] |
Segment Geographic Information on Sales and Net Property and Equipment | The following table sets forth segment information on our net revenues and loss from operations for the three and six months ended September 30, 2016 and three and six months ended September 30, 2015, respectively. During fiscal 2016 the Company changed its methodology for how corporate operating expenses are allocated to the Company's Advertising and Content operating segments, as the new method of allocation is deemed by management to be a more accurate representation of how the expenses relate to the operations and development of the Advertising and Content segments. Corporate operating expenses in fiscal 2015 were previously allocated between the Advertising and Content segments based on employee headcount. Corporate operating expenses in fiscal 2016 are now being allocated based on the percentage of revenue between Advertising and Content for the Company as a whole. Prior period fiscal 2015 figures presented have been updated to reflect these changes and are comparable to the fiscal 2016 figures presented.
|  | Content |  | Advertising |  | Total
Three months ended September 30, 2016 |  |  |  |  |  |
Net revenues |  | $ | 7,626 |  |  | $ | 15,206 |  |  | $ | 22,832 |
Loss from operations |  | (1,346 | ) |  | (4,961 | ) |  | (6,307 | )
Three months ended September 30, 2015 |  |  |  |  |  |
Net revenues |  | 7,070 |  |  | 13,664 |  |  | 20,734 |
Loss from operations |  | $ | (3,512 | ) |  | $ | (4,632 | ) |  | $ | (8,144 | )
|  | Content |  | Advertising |  | Total
Six months ended September 30, 2016 |  |  |  |  |  |
Net revenues |  | $ | 18,856 |  |  | $ | 28,015 |  |  | $ | 46,871 |
Loss from operations |  | (2,751 | ) |  | (10,005 | ) |  | (12,756 | )
Six months ended September 30, 2015 |  |  |  |  |  |
Net revenues |  | 14,140 |  |  | 25,280 |  |  | 39,420 |
Loss from operations |  | $ | (5,517 | ) |  | $ | (9,778 | ) |  | $ | (15,295 | )
The following table sets forth geographic information on our net revenues for the three and six months ended September 30, 2016 and 2015. Net revenues by geography are based on the billing addresses of our customers. During the three and six months ended September 30, 2016, one major Content customer represented 21.3% and 27.3%, respectively, of net revenues, one major Advertising customer represented 16.7% and 12.1%, respectively, of net revenues, and another major Advertising customer represented 13.7% and 10.2%, respectively, of net revenues. During the three and six months ended September 30, 2015, the previously mentioned major Content customer represented 29.2% and 29.4%, respectively, of net revenues, the previously mentioned major Advertising customer represented 0.4% and 1.5%, respectively, of net revenues, and the previously mentioned second major Advertising customer represented 8.0% and 8.3%, respectively, of net revenues.
|  | Three Months Ended September 30,
|  | 2016 |  | 2015
Net revenues |  |  |  |
United States and Canada |  | $ | 8,811 |  |  | $ | 6,133 |
Europe, Middle East, and Africa |  | 4,047 |  |  | 3,395 |
Asia Pacific and China |  | 9,558 |  |  | 11,144 |
Mexico, Central America, and South America |  | 416 |  |  | 62 |
Consolidated net revenues |  | $ | 22,832 |  |  | $ | 20,734 |
|  | Six Months Ended September 30,
|  | 2016 |  | 2015
Net revenues |  |  |  |
United States and Canada |  | $ | 15,480 |  |  | $ | 13,267 |
Europe, Middle East, and Africa |  | 7,805 |  |  | 6,693 |
Asia Pacific and China |  | 22,954 |  |  | 19,210 |
Mexico, Central America, and South America |  | 632 |  |  | 250 |
Consolidated net revenues |  | $ | 46,871 |  |  | $ | 39,420 |

X
- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8736-108599 + Details
Name: | us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration