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OPERATING SEGMENTS
 12 Months Ended
Dec. 31, 2025
Disclosure of operating segments [abstract]  
OPERATING SEGMENTS
NOTE 21:
OPERATING SEGMENTS
 
The Group has a single reportable segment as a provider of marketing services.
 
Geographical information
 
  a.
Revenue
 
In presenting information on the basis of geographical segments, segment revenue is based on the geographical location of consumers.
 
   
Year ended
December 31
  
   
2025
    
2024
    
2023
  
   
USD thousands
  
                   
United States
    
334,446
      
333,661
      
303,954
  
Rest of America
    
3,705
      
5,262
      
7,826
  
APAC
    
9,685
      
11,442
      
6,537
  
EMEA
    
16,944
      
15,112
      
13,676
  
                         
Total
    
364,780
      
365,477
      
331,993
  
 
  b.
Non-Current Assets
 
In presenting information based on geographical segments, non-current assets segments are based on the geographical location of the non-current assets*.
 
   
Year ended
December 31
  
   
2025
    
2024
  
   
USD thousands
  
             
United States
    
62,252
      
74,409
  
Israel
    
296,640
      
305,010
  
APAC
    
1,354
      
1,170
  
EMEA
    
3,168
      
3,406
  
                 
Total
    
363,414
      
383,995
  
 
  *
Other than Deferred tax assets, Investment in shares and Other long-term assets. As of December 31, 2025 and 2024, Intangible assets, net, which are non-related to a specific geographic area, in the total amount of USD 248 million and USD 246 million, respectively, are presented as part of the parent company, which is located in Israel.