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United States securities and exchange commission logo





                              March 22, 2024

       Hilton H. Howell, Jr.
       Chief Executive Officer
       GRAY TELEVISION INC
       370 Peachtree Road
       NE Atlanta, GA 30319

                                                        Re: GRAY TELEVISION INC
                                                            Form 10-K for the
Fiscal Year Ended December 31, 2023
                                                            Filed February 23,
2024
                                                            Form 8-K
                                                            Filed February 23,
2024
                                                            File No. 001-13796

       Dear Hilton H. Howell, Jr.:

              We have limited our review of your filings to the financial
statements and related
       disclosures and have the following comments.

              Please respond to this letter within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe a
       comment applies to your facts and circumstances, please tell us why in
your response.

                                                        After reviewing your
response to this letter, we may have additional comments.

       Form 10-K for the Fiscal Year Ended December 31, 2023

       Item 7. Management's Discussion and Analysis of the Financial Condition
and Results of
       Operations
       Critical Accounting Policies
       Annual Impairment Testing of Broadcast Licenses and Goodwill, page 43

   1.                                                   Please disclose in
future filings whether the estimated fair value of your broadcasting
                                                        reporting unit
substantially exceed its carrying value as a result of your goodwill
                                                        impairment testing. If
the broadcasting reporting unit has estimated fair values that do not
                                                        substantially exceed
its carrying values, please provide information that would allow
                                                        investors to better
assess the probability of a future goodwill impairment, including the
                                                        following:

                                                            The percentage by
which fair value exceeded carrying value at the date of the most
 Hilton H. Howell, Jr.
FirstName  LastNameHilton
GRAY TELEVISION       INC H. Howell, Jr.
Comapany
March      NameGRAY TELEVISION INC
       22, 2024
March2 22, 2024 Page 2
Page
FirstName LastName
         recent test;
             A description of key assumptions used and how they were
determined;
             A discussion of the degree of uncertainty associated with key
assumptions and a
         sensitivity analysis of the impact of changes in key assumptions; and
             A description of potential events and/or changes in circumstances
that could reasonably
         be expected to negatively affect key assumptions.

         Please refer to Item 303(a)(3)(ii) of Regulation S-K .
Notes to Consolidated Financial Statements
Note 2 - Revenue, page 67

2.       Please describe the components other than the deposit liabilities that
are classified as
         deferred revenue. Please clarify whether these components represent an
obligation to
         transfer goods or services to a customer. Refer to ASC 606-10-45-2.
That is, confirm that
         the satisfaction of these obligations will result in the recognition
of revenue from contracts
         with customers. If not, these amounts should be not be classified as
deferred revenue.
Note 13 - Goodwill and Intangible Assets
Impairment of goodwill and broadcast licenses, page 89

3.       Please provide us with a reconciliation of the aggregate fair value of
your reporting units
         to your market capitalization as of or around the goodwill impairment
test date. Refer to
         ASC 350-20-35-22 to 35-24.
Form 8-K filed February 23, 2024

Effects of Acquisitions and Divestitures on Our Results of Operations and
Non-GAAP Terms
Reconciliation of Non-GAAP Terms (Unaudited), page 7

4.       We note that you present Broadcast Cash Flow, Broadcast Cash Flow Less
Cash
         Corporate Expenses and Free Cash Flow. Please explain whether these
are Non-GAAP
         performance or liquidity measures, and clarify what the measures are
attempting to
         convey. Help us better understand why you appear to be making
cash-based adjustments
         to measures that are reconciled to GAAP net income/(loss). Please
support the labels used
         for each of these measures as they imply that each is a liquidity
measure. We refer you to
         Item 10(e)(1)(i) of Regulation S-K and Questions 100.01, 100.05 and
102.07 in the
         Compliance and Disclosure Interpretations on Non-GAAP Financial
Measures.
5.       We note that you present Operating Cash Flow, a non-GAAP measure
reconciled to net
         income for the eight quarters ended December 31, 2023. We also note
the disclosure
         explaining that this non-GAAP measure represents your average annual
Operating Cash
         Flow as defined in your Senior Credit Agreement. As this non-GAAP
measure covers a
         period of eight quarters, appears to include cash-based adjustments,
and gives effect to the
         revenue and broadcast expenses from acquisitions and divestitures
along with synergies
         expected from acquisitions and related financings, please tell us how
you determined that
 Hilton H. Howell, Jr.
GRAY TELEVISION INC
March 22, 2024
Page 3
         it is consistent with Item 10(e)(1)(i) of Regulation S-K and
Regulation G.
       In closing, we remind you that the company and its management are
responsible for the
accuracy and adequacy of their disclosures, notwithstanding any review,
comments, action or
absence of action by the staff.

      Please contact Morgan Youngwood at 202-551-3479 or Stephen Krikorian at
202-551-
3488 with any questions.



FirstName LastNameHilton H. Howell, Jr.                       Sincerely,
Comapany NameGRAY TELEVISION INC
                                                              Division of
Corporation Finance
March 22, 2024 Page 3                                         Office of
Technology
FirstName LastName
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