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Summary of Significant Accounting Policies - Additional Information (Details)
$ in Thousands
 3 Months Ended 9 Months Ended
May 02, 2020
USD ($)
performance_obligation
May 02, 2020
USD ($)
performance_obligation
Feb. 01, 2020
USD ($)
Jan. 14, 2020
USD ($)
Aug. 04, 2019
USD ($)
Aug. 03, 2019
USD ($)
Apr. 27, 2019
USD ($)
Mar. 31, 2019
USD ($)
Jan. 26, 2019
USD ($)
Jul. 28, 2018
USD ($)
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Number of performance obligations | performance_obligation 1 1                
Refund reserve $ 4,300 $ 4,300       $ 3,100        
Contractual liabilities 14,689 14,689       11,997        
Operating lease, right-of-use assets 134,216 134,216   $ 14,000   0        
Current operating lease liabilities 23,066 23,066       0        
Noncurrent operating lease liabilities 142,568 142,568       0        
Cumulative effect of adopting accounting standards 422,580 422,580 $ 438,910     396,000 $ 375,135   $ 353,289 $ 315,072
Accounting Standards Update 2016-02                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Operating lease, right-of-use assets         $ 133,000          
Deferred rent previously recorded         25,700          
Current operating lease liabilities         22,000          
Noncurrent operating lease liabilities         $ 136,700          
Upfront Styling Fees                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Contractual liabilities 11,200 11,200       9,600        
Style Pass annual fees                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Contractual liabilities 2,600 2,600       2,300        
Direct Orders                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Contractual liabilities 900 900       100        
Cumulative Effect, Period of Adoption, Adjustment                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Cumulative effect of adopting accounting standards [1]                   35
Deferred revenue                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Contractual liabilities 14,700 14,700       12,000        
Revenue recognized 500 11,600                
Gift card liability                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Contractual liabilities 8,900 8,900       7,200        
Revenue recognized 300 2,400                
Other current liabilities                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Contractual liabilities 2,700 2,700       1,600        
Revenue recognized 100 700                
Retained Earnings                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Cumulative effect of adopting accounting standards $ 94,024 $ 94,024 $ 127,927     $ 116,674 $ 109,495   $ 102,447 79,758
Retained Earnings | Cumulative Effect, Period of Adoption, Adjustment                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Cumulative effect of adopting accounting standards               $ 400   $ 35 [1]
Retained Earnings | Cumulative Effect, Period of Adoption, Adjustment | Gift Cards                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Cumulative effect of adopting accounting standards               300    
Retained Earnings | Cumulative Effect, Period of Adoption, Adjustment | Product Exchanges                    
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]                    
Cumulative effect of adopting accounting standards               $ 100    
[1] See Note 2, Summary of Significant Accounting Policies, of the Notes to the Condensed Consolidated Financial Statements for more details on the cumulative effect of adopting accounting standards.