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Summary of Significant Accounting Policies - Summary of Contractual Liabilities and Revenue Recognized (Details) - USD ($) $ in Thousands | 6 Months Ended |
--- | --- | ---
Jan. 30, 2021 | Aug. 01, 2020
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | $ 14,953 | $ 13,059
Upfront Styling Fees |  |
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | 10,327 | 9,119
Revenue recognized | 9,110 |
Style Pass annual fees |  |
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | 3,103 | 2,711
Revenue recognized | 1,581 |
Direct Orders |  |
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | 1,523 | 1,229
Revenue recognized | 947 |
Gift card liability |  |
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | 12,259 | 8,590
Revenue recognized | 2,245 |
Deferred revenue |  |
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | 14,953 | 13,059
Other current liabilities |  |
Deferred Revenue Arrangement [Line Items] |  |
Deferred revenue | 7,199 | $ 2,577
Revenue recognized | $ 1,732 |

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